Senior Performance Marketing Executive - Paid Search

About the Role

We are seeking a Senior Performance Marketing Executive - Paid Search to join our dynamic team at iwoca. This role offers the opportunity to work remotely while driving impactful marketing strategies for our innovative fintech solutions. As a Senior Performance Marketing Executive, you will play a crucial role in optimizing our Paid Search channel, leveraging your expertise in Google Ads to enhance our online presence and support the growth of small and medium-sized enterprises (SMEs).

What You'll Do

• Manage and optimize Google Ads campaigns to drive sustainable growth in our Paid Search channel.
• Lead the growth strategy for Bing Ads and explore new opportunities with platforms like ChatGPT Ads and Google Display.
• Ensure excellent account hygiene by excluding irrelevant search terms and improving ad relevance and quality scores.
• Conduct testing and analysis of landing pages using Webflow, providing actionable insights for optimization.
• Collaborate with stakeholders to develop compelling text, image, and video ads that align with our brand tone.
• Monitor performance metrics across keywords, landing pages, and creative assets, reporting regularly to stakeholders.
• Set up dashboards for efficient test monitoring and collaborate with Acquitech to ensure data accuracy.

Requirements

• A minimum of 2-3 years of hands-on experience with Google Ads.
• Strong understanding of Paid Search dynamics and metrics.
• Ability to design and run A/B and multivariate tests to drive campaign improvements.
• A data-driven mindset with the capacity to interpret complex data and provide actionable recommendations.
• Excellent copywriting skills and attention to detail.
• Strong communication skills, comfortable collaborating with diverse stakeholders.
• Well-organized with strong commercial acumen.

Nice to Have

• Experience managing six-figure monthly budgets.
• Familiarity with Bing Ads.
• Background in fintech or a similar industry.

What We Offer

• Flexible working arrangements to promote work-life balance.
• Medical insurance from Vitality, including discounted gym membership.
• 25 days of holiday plus an extra day off for your birthday.
• A one-month fully paid sabbatical after four years of service.
• Access to external counseling and therapy sessions.
• 3% pension contributions on total earnings.
• Generous parental leave and nursery tax benefit scheme.
• Two company retreats a year to exciting locations.