Freelance Graphic Designer - Image Ad Creatives for Performance Marketing
About the Role
We are looking for a talented Freelance Graphic Designer to join our team remotely. As a Freelance Graphic Designer specializing in image ad creatives, you will play a crucial role in developing data-driven creatives and clear strategies for social media ads. This Freelance Graphic Designer role offers the flexibility to work on exciting projects while contributing to the success of our clients.
What You'll Do
- Create performance-oriented image creatives and storyboards for various brands.
- Work flexibly as part of our creative team, adapting to project demands.
- Implement variations and quick iterations based on performance data to enhance ad effectiveness.
- Develop new visual concepts for campaigns, producing 10-30 creatives per month depending on project load.
- Ensure designs align with brand guidelines and briefs, maintaining a strong aesthetic sense combined with performance logic.
Requirements
- 2-4+ years of experience in graphic design, particularly for social ads.
- Proficiency in Adobe Suite and a strong understanding of social performance and creative testing.
- Ability to produce quickly, accurately, and in a structured manner.
- Experience in creating storyboards for social ads is essential.
- Language proficiency in German (C1) and English (B2) is required.
Nice to Have
- Experience in a D2C environment or with Meta Ads design.
What We Offer
- Remote-first and flexible working hours.
- Membership with Urban Sports Club for fitness and wellness.
- Access to WeWork and an office in Cologne for collaborative work.
- Workations and team events at least twice a year to foster team spirit.
- Your setup, your style: choose your MacBook and software.
- A culture with character: enjoy flat hierarchies, real ownership, and creative freedom.
This Freelance Graphic Designer position offers the chance to work remotely with a flexible schedule while creating impactful ad creatives for a leading performance marketing agency.
Who Will Succeed Here
Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects) with a strong portfolio showcasing image ad creatives tailored for social media platforms like Facebook and Instagram.
Self-motivated and detail-oriented, with the ability to manage multiple projects simultaneously in a remote work environment, demonstrating strong time management skills and adherence to deadlines.
Analytical mindset with experience in creative testing and A/B testing methodologies to evaluate the performance of ad creatives, optimizing designs based on data-driven insights.
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