Digital Advertising Specialist - Remote Opportunity

About the Role

We are looking for a Digital Advertising Specialist to join our team remotely. In this role, you will contribute to the development and management of digital advertising campaigns for LAV, an organization dedicated to animal rights. You will support brand awareness growth, engage communities, and generate new contacts through various digital channels.

What You'll Do

• Support the planning and development of digital advertising strategies.
• Manage online advertising campaigns, from content definition to budget management and performance reporting.
• Develop lead generation activities in collaboration with the fundraising team.
• Plan and manage campaigns to grow the fanbase and engagement on social media.
• Analyze digital trends, benchmarks, and competitor activities to improve campaign positioning.
• Define digital targets and audiences, developing expansion actions.
• Monitor and analyze campaign performance using tracking tools and reporting.
• Create advertising materials (cards, carousels, graphics).
• Contribute to web content marketing initiatives to increase site traffic and engagement.

Requirements

• Bachelor's degree in Communication Sciences, Marketing, Advertising, or related fields.
• Experience in managing digital advertising campaigns and advertising budgets.
• Knowledge of social media dynamics and digital communication strategies.
• Skills in digital copywriting and storytelling.
• Understanding of SEO, Digital PR, and User Experience.
• Familiarity with CMS and CRM tools.
• Ability to use graphic design tools (Figma, Photoshop, or equivalents).
• Good knowledge of English (B2+).

Nice to Have

• Experience in nonprofit or animal rights sectors.
• Passion for animal rights and vegan lifestyles.
• Strong analytical and data-driven approach.

What We Offer

• Competitive salary based on experience, ranging from €28,000 to €35,000.
• Welfare credits and daily meal vouchers of €8.00.
• Opportunity for smart working.
• Chance to work on high-visibility digital campaigns.
• Opportunity to contribute to the growth and development of LAV's activities, promoting conscious and animal-free lifestyles.