Associate Content Strategist - Kids Digital Experiences

About the Role

Are you passionate about creating captivating digital experiences for children? The LEGO Group is seeking an Associate Content Strategist to help us craft innovative content strategies that engage and inspire young fans across our platforms. This Associate Content Strategist - Kids remote position offers a unique opportunity to redefine digital play!

What You'll Do

• Support the development and implementation of content strategies to drive engagement and retention on owned channels (kids.lego.com, LEGO Play app).
• Conduct desk research and stay updated on trends in children's media to visualize strategic recommendations.
• Create commissioning briefs and oversee content production for smaller projects, consolidating feedback from partners.
• Provide editorial feedback and strategic input based on a deep knowledge of current children’s media and content.
• Collaborate with Marketing, External Communications, and Fan Creator teams to improve outreach of our content.
• Monitor content performance metrics, gather insights, and provide recommendations for optimizing owned channel content.
• Collaborate with digital product teams, ensuring frequent check-ins and promoting a one-team culture.
• Help maintain and implement promotional plans/editorial strategy for the owned digital channels.

Requirements

• Experience in digital content and children's media, whether from an agency or production studio.
• Passion for children’s media, social content, and fandoms.
• Ability to translate trends into new content ideas.
• Strong presentation skills to communicate strategic recommendations.
• High level of initiative and a proactive self-starter with a positive attitude.
• Collaborative teammate who functions well in an international team.
• Fluency in English; other language skills are a plus.

Nice to Have

• Personal or professional experience with fandom, fan communities, or fan art/UGC.
• Curiosity about using data and tools to visualize insights.

What We Offer

• Enhanced paid leave options for family care.
• Life and disability insurance for all colleagues.
• Resources and benefits to nurture physical and mental wellbeing.
• Generous colleague discount from day one.
• Bonus scheme for achieving goals.
• Hybrid work policy with an average of 3 days per week in the office.

Join the LEGO® team today and play your part in creating engaging digital experiences for children!