Social Media Manager - Remote Position at Ruby Labs

About the Role

We are seeking a highly creative, results-driven Social Media Manager remote to lead the organic growth of all our social media channels across multiple Ruby Labs brands. This is a full-time position reporting to the Marketing Director and collaborating closely with our Creative and Marketing teams. Your mission will be to grow our social media profiles organically and drive trial sign-ups for our products.

What You'll Do

• Lead the organic social media strategy across multiple Ruby Labs brands and platforms (TikTok, Instagram, Facebook, YouTube, Snapchat), with a direct focus on driving organic growth and product trials.
• Conceptualize and launch viral content campaigns, including giveaways, challenges, collaborations, and community-driven initiatives.
• Create and manage monthly content calendars for each brand, ensuring strategic alignment, platform-specific optimization, and timely delivery.
• Grow our follower base and engagement while improving social media’s contribution to total product sign-ups and trials. Regularly analyze performance and make data-informed decisions to improve results.
• Work closely with designers to guide content production and ensure the highest quality output aligned with each platform’s best practices.
• Track and report on key metrics weekly and monthly. Use data to inform future content and optimize performance.
• Stay up-to-date with the latest platform trends, viral formats, and algorithm changes. Be proactive in suggesting new ideas and testing new platforms or features.
• Collaborate with product teams to align messaging and ensure consistency across channels.

Requirements

• Minimum 3 years of hands-on experience managing social media accounts across multiple platforms with a proven track record of organic growth and engagement.
• Deep understanding of TikTok, Instagram, Facebook, YouTube, Snapchat – their audiences, formats, algorithms, and growth strategies.
• Strong ideation skills. Must be a content and campaign brainstormer who knows how to turn ideas into viral content.
• Experience managing content calendars, posting schedules, engagement workflows, and reporting systems.
• Ability to measure performance, identify growth opportunities, and optimize content based on insights.
• Excellent written and verbal communication skills in English. Bonus points for strong visual storytelling and short-form video content experience.
• Highly autonomous, proactive, and comfortable taking full responsibility for the performance and direction of our social channels.

Nice to Have

• Experience working with subscription-based or digital consumer products.
• Experience growing accounts from zero to significant following.
• Strong understanding of content virality and shareability mechanics.

What We Offer

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

• Application Submission: Provide your CV along with a portfolio or case study highlighting social media accounts you’ve grown, campaigns you’ve led, and the growth or conversion results achieved.
• Recruiter Screening (40 minutes): Discuss your background, experience, and fit for the role.
• Task Assignment: Demonstrate your creativity and strategic skills with a task focused on social content ideation and campaign planning.
• Final Interview (60 minutes): Meet with the Marketing Director to present your ideas and discuss your long-term vision for Social Media Marketing at Ruby Labs.

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.