Senior Public Sector Sales Executive - Remote

About the Role

We are seeking a Senior Public Sector Sales Executive to join our dynamic team at Spruce. As a Senior Public Sector Sales Executive - Remote, you will play a pivotal role in driving our sales strategy within the public sector, focusing on U.S. state, local, education (SLED), and federal government markets. This is an exciting opportunity to lead our efforts in transforming how identity is issued, verified, and utilized in the public sector.

What You'll Do

• Establish a public-sector deal pipeline – Drive both inbound and outbound opportunities across U.S. SLED and federal markets to build a robust sales funnel.
• Install a CEO-grade sales operating system – Implement rigorous pipeline management, forecasting, and performance metrics to provide predictable results.
• Define ideal customer profiles (ICP) and offers – Identify target government customer segments and package SpruceID’s solutions into compelling, needs-based offers for those audiences.
• Build and enforce CRM discipline – Develop consistent processes and data hygiene in our CRM, ensuring all leads, opportunities, and outcomes are meticulously tracked and analyzed.
• Launch outbound and inbound engines – Kick off targeted outbound campaigns and scalable inbound marketing programs to generate qualified leads and maintain steady deal flow.
• Navigate government procurement & compliance – Work closely with internal teams (delivery, security, legal, product) to clear procurement hurdles, address security requirements, and satisfy regulatory gates throughout the sales cycle.
• Lead early strategic deals – Personally drive and close initial high-impact deals, converting early services-led wins into repeatable product success stories that set the stage for scalable growth.

Requirements

• 8+ years in enterprise software sales or business development, with significant focus on public sector (government) clients.
• Proven track record of selling to state and federal government customers – navigating RFPs, procurement processes, and security reviews.
• Demonstrated ability to build and scale sales systems and processes from the ground up.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Data-driven, process-oriented approach to sales management, with hands-on expertise in using CRM tools.
• Strong leadership and collaboration skills; able to partner effectively with product, engineering, delivery, and executive teams.
• Willingness to travel as needed to meet with government clients and attend company events.

What We Offer

• Competitive salary ranging from $140,000 to $225,000 annually, depending on experience and qualifications.
• Performance-based bonuses and potential equity options.
• Comprehensive benefits package.
• Fully remote work environment within the U.S.
• Opportunities for professional growth and development.
• Collaborative and innovative company culture.
• Significant travel opportunities to engage with state and federal customers.