Senior Influencer Marketing Lead - Remote Opportunity

About the Role

We're hiring a Senior Influencer Marketing Lead to join our dynamic team remotely. In this role, you will be responsible for designing and executing our influencer marketing strategy, turning influencers into a scalable acquisition channel. This is a unique opportunity to shape the influencer marketing landscape within our organization.

What You'll Do

• Design and own our global influencer strategy across platforms like Instagram, TikTok, LinkedIn, and YouTube.
• Identify, onboard, and manage influencers across various tiers, building long-term partnerships rather than one-off posts.
• Oversee outreach, negotiation, contracting, timelines, and delivery of influencer content.
• Develop clear influencer briefs that effectively communicate our value proposition and drive high-performing content.
• Build systems for tracking performance metrics such as CAC, retention, assisted conversions, and brand lift.
• Experiment with different formats, influencers, and narratives to optimize our influencer marketing efforts.
• Collaborate with founders and the Growth team to align influencer campaigns with product launches and key narratives.
• Support paid search initiatives and think strategically about how our brand appears in AI-driven search tools.

Requirements

• 2-4+ years of experience in influencer marketing, preferably in SaaS or B2B environments.
• Hands-on experience executing influencer campaigns in the US or Europe.
• Proven ability to scale influencer marketing from concept to execution.
• Strong understanding of internet culture and what drives influencer conversions.
• Excellent negotiation skills and experience managing budgets effectively.
• Clear communication skills, both written and verbal, to brief influencers and internal teams.

Nice to Have

• Experience in early-stage or fast-growing startups.
• Familiarity with paid acquisition strategies, SEO, or growth analytics.
• Experience building affiliate or rev-share influencer programs.
• Background working with tools for influencers, designers, or developers.

What We Offer

• Competitive salary range of $115k-$155k with meaningful equity.
• Opportunity to shape the influencer marketing strategy from the ground up.
• Work in a fast-paced, innovative environment backed by reputable investors.
• Remote work flexibility, allowing you to work from anywhere.
• Access to professional development resources and growth opportunities.