Talantix.io
Legrand North America•03.03.26
AI SCORE 8.5

Senior Channel Marketing Manager - Remote

$120K–$150K/year
RemoteB2B Marketing
Marketing Strategy•Salesforce•Data Analysis•Campaign Management•Event Management•Customer Engagement

About the Role

We are seeking a Senior Channel Marketing Manager - Remote to join our dynamic team. In this role, you will play a pivotal part in shaping our marketing strategies and driving channel growth. You will collaborate with various teams to enhance customer engagement and optimize marketing campaigns. This is an exciting opportunity to make a significant impact in a fast-paced environment.

What You'll Do

  • Develop and execute comprehensive channel marketing strategies to drive demand generation and sales enablement.
  • Collaborate with sales teams to create effective co-marketing initiatives that enhance partner relationships.
  • Analyze market trends and data to identify opportunities for growth and improvement in channel performance.
  • Manage and optimize marketing campaigns across various digital platforms, ensuring alignment with overall business objectives.
  • Lead event management efforts, including planning and execution of webinars and partner events.
  • Utilize Salesforce and other tools to track performance metrics and report on campaign effectiveness.
  • Foster strong relationships with key account partners to enhance collaboration and drive mutual success.
  • Mentor junior marketing team members, providing guidance and support in their professional development.

Requirements

  • 5+ years of experience in channel marketing or related fields.
  • Proven track record of developing successful marketing strategies that drive revenue growth.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with a focus on collaboration.
  • Experience with Salesforce and other marketing automation tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong understanding of B2B marketing principles and best practices.
  • Experience in the technology sector is a plus.

Nice to Have

  • Experience in data center or power distribution systems marketing.
  • Familiarity with digital marketing strategies and tools.
  • Previous experience in a remote work environment.

What We Offer

  • Comprehensive medical, dental, and vision coverage.
  • High employer 401K match.
  • Paid time off and holiday pay.
  • Short-term and long-term disability benefits.
  • Bonus opportunities based on incentive plans.
  • Paid time off to volunteer.
  • Active Employee Resource Group network.
Why This Job8.5 of 10

This Senior Channel Marketing Manager role offers a unique opportunity to lead marketing strategies in a remote setting. With competitive salary and benefits, it's a great chance for experienced marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in leveraging Salesforce for CRM and marketing automation, enabling effective data-driven decision-making and campaign optimization.

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Demonstrates a strong analytical mindset with experience in data analysis tools like Google Analytics or Tableau to track campaign performance and customer engagement metrics.

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Possesses a strategic mindset with proven experience in developing and executing multi-channel marketing campaigns, particularly in the technology sector, while thriving in a fully remote work environment.

Learning Resources

→Marketing Strategy: How to Create a Marketing Plancourse
→Salesforce Trailhead: Marketing and Engagementguide
→Data Analysis for Marketingcourse

Career Path

Senior Channel Marketing Manager - Remote(Now)→Director of Channel Marketing(1-2 years)→Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$62B
Annual Growth
11.5%
AI Adoption in Marketing
45%
Investment in Marketing Tech
+35%
Labour Demand for Marketing Roles
+20%
Avg Salary for Senior Marketing Managers
$120K

Skills & Requirements

Required
Marketing StrategySalesforceData Analysis
Growing in Demand
Content MarketingSEO/SEM StrategiesMarketing Automation Tools
Declining
Traditional Print AdvertisingBasic Email Marketing

Domain Trends

Increased Use of AI in Marketing
AI tools are projected to enhance marketing strategies, with 45% of marketers indicating they have adopted AI technologies to improve customer engagement and campaign effectiveness.
Rise of Omnichannel Marketing
82% of marketers report that integrating multiple channels has improved their customer engagement, leading to increased investments in cross-channel strategies.
Data Privacy Regulations Impacting Marketing
With 65% of consumers concerned about data privacy, marketers are shifting towards transparent data practices and consent-based marketing strategies.

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