Regional Marketing Specialist - Spanish & Portuguese Markets
About the Role
We are seeking a talented and driven Regional Marketing Specialist to join our team at Xometry. This Marketing Specialist remote position focuses on the Spanish and Portuguese markets, where you will play a crucial role in driving measurable growth through innovative marketing strategies. You will be responsible for developing and executing campaigns that enhance brand awareness and generate leads, all while ensuring a strong return on investment (ROI).
What You'll Do
- Own regional marketing initiatives for the Spanish and Portuguese markets, focusing on acquisition and revenue growth.
- Build, launch, and optimize high-performing lead generation campaigns across Google, LinkedIn, and Meta.
- Manage and report on regional marketing budgets and campaign performance.
- Run structured A/B tests to improve conversion rates across ads, landing pages, and funnels.
- Develop engaging marketing materials, including ads, emails, landing pages, and case studies.
- Collaborate closely with Sales to generate qualified leads and support account-based campaigns.
- Organize and promote webinars and industry events, both online and offline.
- Identify partnership and sponsorship opportunities with industry media and associations.
- Own the regional performance metrics (CPA, ROAS, CAC) and report on campaign efficiency.
Requirements
- 2+ years of hands-on experience in B2B or B2C performance marketing, demand generation, or paid acquisition.
- Proven success in full-funnel campaigns with measurable ROI and lead quality improvements.
- Deep understanding of digital advertising mechanics, including tracking, attribution, and audience segmentation.
- Native-level Spanish and fluent English; Portuguese is a plus.
- Strong copywriting and localization skills.
- Strong analytical skills and a digital mindset.
- A curiosity or background in manufacturing, engineering, or industrial technology is a plus.
Nice to Have
- Experience with CRM automation and email marketing.
- Familiarity with retargeting and funnel campaigns.
- Ability to work in a fast-paced environment and adapt to changing priorities.
What We Offer
- Impactful work: Your campaigns will directly drive Xometry’s pipeline in the Spanish and Portuguese markets.
- Freedom to build: Own budgets, test creative ideas, and scale what works.
- A global team environment that fosters collaboration and innovation.
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
This role offers a unique opportunity to drive marketing initiatives in the Spanish and Portuguese markets, with a focus on measurable growth and ROI. You'll work in a dynamic environment with a global team.
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