Partner Marketing Manager - Remote
About the Role
Celigo is seeking a Partner Marketing Manager to join our innovative team in a remote capacity. This role is pivotal in driving growth through our channel partner ecosystem. As a Partner Marketing Manager, you will lead and execute creative, performance-driven marketing programs that empower our partners and enhance brand awareness.
What You'll Do
- Own the marketing relationship with key partners, driving demand and co-selling opportunities.
- Support the execution of annual and quarterly joint marketing plans with strategic partners.
- Translate Celigo’s value proposition into compelling messaging frameworks tailored to specific partner audiences.
- Manage the partner marketing calendar to align with Celigo's launch cycles and revenue marketing campaigns.
- Drive Partner Sourced and Partner Influenced MQLs through targeted co-marketing initiatives including webinars, events, and digital campaigns.
- Create scalable marketing campaigns leveraging existing initiatives from Celigo’s Revenue Marketing calendar.
- Track performance metrics for partner programs, including lead flow, conversion rates, and ROI on co-marketing spend.
- Collaborate with Sales teams to ensure alignment on driving event registrations and lead follow-up.
Requirements
- 5+ years in B2B marketing, with at least 2-3 years in Partner or Channel Marketing within the SaaS space.
- Experience with SaaS, specifically in integration or ERP ecosystems (e.g., NetSuite, Shopify).
- Proven track record of managing partner initiatives and delivering co-branded campaigns.
- Hands-on experience with HubSpot, Salesforce, and Partner Relationship Management (PRM) tools.
- Ability to thrive in a fast-paced environment and manage multiple partner relationships simultaneously.
Nice to Have
- Experience in creating partner-specific sales enablement tools.
- Familiarity with event management and execution.
- Strong analytical skills to track lead attribution across multiple channels.
What We Offer
- Remote-first culture built on trust, collaboration, and transparency.
- Three weeks of vacation starting from year one.
- Wellness days and holidays to recharge.
- Parental leave and a generous benefits package.
- Monthly tech stipend and recognition opportunities.
This role offers a unique opportunity to lead partner marketing efforts in a fast-paced, innovative environment. Celigo's commitment to remote work and employee well-being makes it an attractive position.
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