Paid Media /​ Performance Marketer - Remote

About the Role

Prolific is seeking a talented and experienced Paid Media / Performance Marketer to join our team remotely. In this role, you will be instrumental in scaling and optimizing our paid media initiatives, contributing to the growth of our innovative AI-driven platform. As a Paid Media / Performance Marketer, you will have the opportunity to work hands-on across multiple paid channels, providing valuable insights and recommendations to enhance our marketing efforts.

What You'll Do

• Set up, manage, and optimize paid media campaigns across various channels, including LinkedIn Ads, Influ2, Meta, and other relevant platforms.
• Develop and refine audience targeting strategies tailored for B2B, research, academic, AI, and commercial segments.
• Monitor campaign performance daily, optimizing for key metrics such as CPL, CAC, conversion rates, and ROI.
• Produce clear and actionable performance reports on a weekly and monthly basis.
• Collaborate with internal stakeholders to enhance messaging, positioning, and landing page optimization.
• Conduct channel analysis to identify scaling opportunities and inefficiencies.
• Recommend new paid channels, formats, or placements based on performance insights.
• Ensure proper tracking, attribution, and measurement setups are in place.

Requirements

• Proven experience managing paid media campaigns for B2B products, preferably in SaaS, marketplaces, or platforms.
• Strong hands-on experience with LinkedIn, Influ2, Hubspot, Meta, and other relevant channels.
• Familiarity with marketing automation and CRM tools.
• Experience with content syndication and lead-generation-focused paid campaigns.
• Strong analytical skills and confidence in working with performance data and reporting tools.
• Ability to explain performance insights and recommendations clearly to non-specialists.
• Experience working as a freelancer or contractor with fast-moving teams.

Nice to Have

• Experience in the AI or data-driven industry.
• Familiarity with advanced analytics tools.
• Knowledge of SEO best practices.

What We Offer

• A competitive salary in the range of $60,000 to $80,000 annually.
• Flexible remote working arrangements.
• Access to cutting-edge AI technology and data platforms.
• Opportunities for professional growth and development.
• A supportive and mission-driven company culture.