Mid-Senior Paid Media Specialist - Blockchain Technology

About the Role

We are seeking a talented Mid-Senior Paid Media Specialist - Blockchain Technology to join our innovative team at Lensa. This remote position allows you to work from anywhere in the United States while contributing to exciting projects in the blockchain space. As a Paid Media Specialist, you will develop and execute comprehensive paid media strategies that align with our brand and product objectives.

What You'll Do

• Develop and execute paid media strategies that align with brand, product, and event objectives.
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage.
• Identify target audiences based on company objectives and provide recommendations for tailored messaging.
• Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.).
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs.
• Oversee day-to-day operations of paid media campaigns, including testing and performance monitoring.
• Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency.
• Continuously refine targeting strategies based on past performance, latest trends, and changes to company objectives.

Requirements

• Minimum of 5 years of experience in digital paid media campaigns.
• Strong experience in campaign design across programmatic media, search, and social media.
• Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms.
• Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns.
• Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs.
• Familiarity with the Blockchain/Web3 space.
• Ability to think both strategically and tactically.
• Excellent communication skills and a collaborative mindset.

Nice to Have

• Experience managing and collaborating with media agencies.
• Entrepreneurial attitude and a genuine passion for the Web3 space.
• Curiosity and a learning mindset.
• Drive, self-reliance, and a delivery-focused approach.

What We Offer

• Competitive salary ranging from $90,000 to $120,000 annually.
• Remote work opportunity with flexible hours.
• Comprehensive health and welfare benefits, including medical, dental, and vision coverage.
• Participation in a 401(k) plan.
• A collaborative and inclusive work environment that values diversity.
• Opportunities for professional growth and development.
• Access to cutting-edge tools and technologies in the blockchain space.