Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Marketing Programs Manager - Maternity Cover (Remote)

$80K–$100K/year
RemoteB2B SaaS
Marketing Automation•Salesforce•Marketo•HTML•CSS•JavaScript•Analytics•Demand Generation

About the Role

We are seeking a talented Marketing Programs Manager - Remote to join our dynamic team for an 18-month maternity cover. In this role, you will be responsible for developing and executing innovative marketing programs that drive lead generation and enhance our brand presence. As a Marketing Programs Manager - Remote, you will collaborate with various stakeholders to ensure the successful implementation of marketing strategies across multiple channels.

What You'll Do

  • Develop and manage comprehensive marketing programs that align with business goals and objectives.
  • Execute email marketing campaigns, webinars, and content syndication efforts to drive engagement and lead generation.
  • Utilize analytics tools to measure campaign performance and optimize strategies accordingly.
  • Collaborate with sales and product teams to create account-based marketing (ABM) initiatives.
  • Manage vendor relationships and oversee budget allocation for marketing programs.

Requirements

  • 3+ years of experience in marketing program management, preferably in a B2B SaaS environment.
  • Strong knowledge of marketing automation tools such as Salesforce and Marketo.
  • Proficient in HTML, CSS, and JavaScript for effective campaign execution.
  • Experience in omni-channel marketing and demand generation strategies.
  • Excellent communication and project management skills.

Nice to Have

  • Familiarity with DevOps practices and cloud-native technologies.
  • Experience in event marketing and management.
  • Knowledge of content creation and social media strategies.

What We Offer

  • A diverse and inclusive workplace culture.
  • Opportunity to work in a team-first environment that values authenticity.
  • Fixed-term contract for 18 months with competitive salary.
  • Flexible remote work arrangements.
  • Professional development opportunities and resources.
Why This Job8.5 of 10

This role offers a unique opportunity to manage marketing programs remotely while contributing to a diverse and inclusive workplace. Ideal for experienced marketers looking for a contract position.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in Marketing Automation tools like Marketo and Salesforce, with a proven ability to design and optimize campaigns that utilize HTML, CSS, and JavaScript to enhance user engagement and conversion rates.

→

Self-motivated and organized, thriving in a remote work environment, capable of managing multiple projects simultaneously while maintaining clear communication with cross-functional teams across different time zones.

→

Analytical mindset with experience in using data analytics tools to measure campaign performance and drive demand generation strategies, demonstrating a strong ability to adapt and refine marketing programs based on performance insights.

Learning Resources

→Marketo Marketing Automation: The Definitive Guideguide
→Salesforce Marketing Cloud Basicscourse
→JavaScript for Marketing: A Beginner's Guide to JSarticle

Career Path

Marketing Programs Manager - Maternity Cover(Now)→Senior Marketing Programs Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$7.2B
Annual Growth
18.2%
AI Adoption in Marketing
63%
Investment in Marketing Automation
+45%
Labour Demand for Marketing Automation Roles
+30%
Avg Salary for Marketing Programs Manager
$95K

Skills & Requirements

Required
Marketing AutomationSalesforceMarketo
Growing in Demand
Data AnalyticsContent MarketingSEO Optimization
Declining
Email List SegmentationBasic HTML/CSS

Domain Trends

Increased AI Integration
62% of marketers are using AI tools to enhance customer engagement and automate processes, indicating a shift towards more intelligent marketing strategies.
Focus on Personalization
Companies that leverage personalization in their marketing strategies see a 20% increase in sales, prompting a shift towards tailored customer experiences.
Rise of Account-Based Marketing (ABM)
ABM strategies are growing at a rate of 30% year-over-year as businesses prioritize targeted marketing efforts to high-value accounts.

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