Lifecycle Marketing Manager - Remote Position

About the Role

We're hiring a hands-on Lifecycle Marketing Manager to join our dynamic team at Renmoney. This remote position offers the opportunity to build and scale data-driven marketing journeys that activate, engage, and retain customers across our diverse financial products. As a Lifecycle Marketing Manager, you will play a crucial role in enhancing customer experience and driving growth.

What You'll Do

• Own multi-channel lifecycle programs across email, push notifications, SMS, WhatsApp, and in-app communications, managing everything from onboarding to win-back strategies.
• Develop segmentation frameworks based on persona, behavioral insights, and lifecycle stages to create personalized journeys at scale.
• Build and operate in Customer.io (or similar platforms), ensuring effective journey mapping, data requirements, quality assurance, frequency caps, and governance.
• Run an experimentation program including A/B tests, multivariate tests, and holdouts to improve conversion rates, retention, lifetime value (LTV), and campaign ROI.
• Measure and report on performance metrics such as cohort retention, funnel conversion, and attribution, maintaining clear dashboards and insights for stakeholders.
• Collaborate closely with Product, Data, and Growth teams to align messaging, ensure data quality, and meet regulatory requirements.
• Write and edit channel-ready copy, providing clear briefs to content and design teams while maintaining brand tone and standards.
• Maintain operational excellence by managing naming conventions, event hygiene, deliverability, and preference management.

Requirements

• 2+ years of experience in Lifecycle, CRM, Retention, or Growth Marketing, preferably in fintech or financial services.
• Proven hands-on experience with Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo.
• Strong analytical skills with the ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools like Mixpanel or PowerBI.
• Excellent written English with strong copywriting and editorial skills for both short- and long-form communications.
• Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

• Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
• Knowledge of experiment design and statistical interpretation.
• Familiarity with attribution tools such as AppsFlyer.
• Understanding of the Nigerian consumer landscape.

What We Offer

• Remote work from anywhere in the world, providing flexibility and work-life balance.
• Performance bonuses, paid vacations, and personal development plans.
• Ownership of a core growth lever within a collaborative, data-driven team.
• Access to a modern marketing technology stack with support from Product, Data, and Design teams.
• The chance to shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary.
• Thrive in a fast-paced work environment with flexibility, collaboration, and access to cutting-edge tools.
• Join a diverse and inclusive team where all voices are valued, and professional growth is prioritized.