Talantix.io
Credible•05.03.26
AI SCORE 8.5

Lifecycle Marketing Manager - Remote Position

$93K–$130K/year
RemoteFinTech
Email Marketing•Marketing Automation•Salesforce Marketing Cloud•Data Analysis•Campaign Optimization•A/B Testing

About the Role

Credible is seeking a talented Lifecycle Marketing Manager to join our remote team. In this role, you will play a pivotal part in enhancing user engagement and driving conversions through effective lifecycle marketing strategies. As a Lifecycle Marketing Manager remote, you will be responsible for developing and executing data-driven email campaigns that resonate with our audience and contribute to our mission of simplifying the loan and insurance process.

What You'll Do

  • Drive the planning, execution, optimization, and reporting of lifecycle email campaigns.
  • Develop and execute automated lifecycle campaigns, including user-triggered drip series and transactional communications.
  • Write and optimize persuasive email copy tailored to different audience segments.
  • Collaborate with the Marketing Automation Team for technical execution, including audience segmentation and QA.
  • Lead A/B testing across lifecycle campaigns to enhance performance.
  • Analyze campaign performance and provide actionable insights to stakeholders.
  • Contribute to lifecycle planning cycles and develop innovative strategies.
  • Research competitor tactics and lifecycle strategies for continuous improvement.

Requirements

  • 5–9 years of experience in lifecycle or email marketing in a B2C environment.
  • Hands-on experience with enterprise marketing automation platforms, preferably Salesforce Marketing Cloud.
  • Strong understanding of segmentation, dynamic content, and email personalization strategies.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Marketing, Communications, Economics, or related field.

Nice to Have

  • Experience with financial products such as loans or insurance.
  • Familiarity with data visualization tools like Looker or Tableau.
  • Basic understanding of SQL.

What We Offer

  • Competitive salary ranging from $93,000 to $129,600 based on location and experience.
  • Annual discretionary bonus.
  • Comprehensive benefits including medical, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid time off and other benefits in accordance with applicable plan documents.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Lifecycle Marketing Manager role at Credible offers a unique opportunity to lead impactful email marketing campaigns in a remote setting. With competitive pay and comprehensive benefits, it's a great chance to innovate in the FinTech space.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in Salesforce Marketing Cloud, with the ability to create and manage complex automated email campaigns and workflows that drive customer engagement.

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Strong analytical mindset with experience in data analysis and A/B testing, enabling the candidate to optimize campaigns based on performance metrics and user behavior.

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Self-motivated and adaptable, thriving in a remote work environment while effectively managing time and priorities to meet project deadlines in a fast-paced tech industry.

Learning Resources

→Email Marketing: How to Build a Successful Campaigncourse
→Salesforce Marketing Cloud Documentationguide
→A/B Testing: The Complete Guidearticle

Career Path

Lifecycle Marketing Manager - Remote Position(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Head of Marketing Operations(3-5 years)

Market Overview

Market Size 2024
$22.5B
Annual Growth
13.2%
AI Adoption in Marketing
62%
Investment in Marketing Tech
+23%
Labour Demand for Marketing Roles
+15%
Avg Salary for Lifecycle Marketing Manager
$85K

Skills & Requirements

Required
Email MarketingMarketing AutomationSalesforce Marketing Cloud
Growing in Demand
Customer Journey MappingPredictive AnalyticsContent Personalization
Declining
Batch Email CampaignsStatic Email Templates

Domain Trends

Increased Personalization in Campaigns
Over 70% of consumers prefer personalized marketing messages, leading to a significant rise in demand for skills in content personalization and customer journey mapping.
Integration of AI in Email Marketing
AI-driven tools are projected to enhance email marketing efficiency by 30% by 2025, with 62% of marketers already utilizing AI for campaign optimization.
Shift Towards Omnichannel Marketing
Companies adopting omnichannel strategies see a 91% increase in customer retention rates, emphasizing the need for marketers to integrate email with other channels effectively.

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