Lifecycle Marketing Manager - Remote Opportunity at Robinhood

About the Role

Join us as a Lifecycle Marketing Manager remote at Robinhood, where we are building the future of finance. Our mission is to democratize finance for all, and we are at the epicenter of a historic cultural and financial shift. If you’re ready to make an impact, keep reading!

What You'll Do

• Define, design, and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors.
• Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences.
• Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams.
• Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels.
• Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging.
• Use experimentation and performance insights to continuously improve lifecycle impact.
• Share insights and recommendations that influence marketing, product, and advisor experience priorities.

Requirements

• 7-10 years of experience in lifecycle, CRM, or growth marketing.
• Experience owning segmentation strategies and journey-based lifecycle programs.
• Strong analytical skills with the ability to translate data into action.
• Experience driving growth or revenue impact from existing customers.
• Ability to collaborate across teams and navigate ambiguity.
• Interest in wealth management, fintech, or advisor-focused platforms.
• Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet.

Nice to Have

• Experience in a startup environment.
• Knowledge of financial regulations and compliance.
• Familiarity with digital marketing tools and platforms.

What We Offer

• Challenging, high-impact work to grow your career.
• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.

If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application. Robinhood provides equal opportunity for all applicants and welcomes different backgrounds, perspectives, and experiences.