Talantix.io
Kraken•26.02.26
AI SCORE 8.7

Lead Product Marketing Manager - Onchain (Remote)

$110K–$221K/year
RemoteCrypto/Web3
Product Marketing•DeFi•Campaign Management•Customer Journey Optimization•Market Analysis•Stakeholder Management

About the Role

We are looking for a Lead Product Marketing Manager - Onchain (Remote) to join our team at Kraken. This role is pivotal in shaping the future of crypto by driving our product marketing strategy for Beholder, an innovative on-chain DeFi terminal and wallet. As a fully remote company, we have a diverse team of Krakenites across 70+ countries, united by our mission to accelerate global crypto adoption.

What You'll Do

  • Develop and lead the go-to-market (GTM) strategy for Beholder, focusing on awareness, acquisition, and retention.
  • Own the end-to-end campaign management process, including strategic planning and execution across various channels such as email, social media, and display advertising.
  • Understand and optimize the customer journey, deploying engagement strategies to maximize lifetime value (LTV) and retention.
  • Translate complex financial products into compelling value propositions that resonate with diverse audiences.
  • Collaborate with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
  • Define, track, and report on key product KPIs, including awareness, feature adoption, and retention improvements.
  • Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

Requirements

  • 5+ years of experience in Product Marketing Management (PMM), preferably in fintech.
  • 2+ years of PMM experience in web 3, specifically at a DeFi protocol or web 3 wallet.
  • Strong crypto expertise and passion, with a deep understanding of market trends and user behavior.
  • Proven track record of growing products from 0 to 1.
  • Ability to drive growth strategies across different phases of the product lifecycle.
  • A data-driven marketer who leverages insights to optimize campaigns and improve performance.
  • Creative storyteller capable of crafting compelling narratives that differentiate Kraken in a competitive market.
  • Experience leading cross-functional teams in complex, fast-paced environments.

Nice to Have

  • Strong communication and stakeholder management skills.
  • Entrepreneurial mindset, comfortable in a high-growth, dynamic setting.

What We Offer

  • Competitive salary ranging from $110,400 to $220,800 per year.
  • Fully remote work environment with a global team.
  • Opportunity to work on innovative products in the crypto space.
  • Supportive and inclusive company culture that values diversity.
  • Access to continuous learning and professional development opportunities.

Join us at Kraken as a Lead Product Marketing Manager - Onchain (Remote) and help us build the future of crypto!

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.7 of 10

This Lead Product Marketing Manager role at Kraken offers a unique opportunity to shape the future of crypto while working remotely. Competitive salary and a diverse team make it an attractive position.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

About Kraken

Discover exciting career opportunities at Kraken in 2026. Browse through a variety of remote, hybrid, and office roles tailored to your skills. Utilize powerful filters to refine your search, track your applications effortlessly, and gain valuable company insights. Find your ideal job at Kraken and take the next step in your career today, with the support you need to succeed in the evolving tech landscape.

Industry
Tech
Location
Remote

Who Will Succeed Here

→

Proven expertise in DeFi product marketing with hands-on experience in launching and managing campaigns for blockchain-based products, demonstrating a deep understanding of market dynamics and customer needs in the crypto space.

→

Strong analytical mindset capable of leveraging tools like Google Analytics and Tableau for customer journey optimization, ensuring that marketing initiatives are data-driven and aligned with user behavior insights.

→

Exceptional stakeholder management skills, with a history of collaborating effectively with cross-functional teams, including engineering and sales, to align product features with market demands and customer feedback.

Learning Resources

→Product Marketing for Technology Companiescourse
→The Definitive Guide to DeFiarticle
→Customer Journey Mapping: A Practical Guideguide

Career Path

Lead Product Marketing Manager - Onchain(Now)→Director of Product Marketing(1-2 years)→VP of Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
18.2%
AI Adoption in Marketing
65%
Investment in DeFi Marketing
+45%
Labour Demand for Product Marketing Roles
+30%
Avg Salary for Lead Product Marketing Manager
$135K

Skills & Requirements

Required
Product MarketingDeFiCampaign Management
Growing in Demand
Data AnalyticsContent StrategyCustomer Experience Management
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Rise of AI-Driven Marketing
65% of companies are adopting AI tools for campaign management, enhancing targeting and personalization.
Increased Focus on Customer Experience
79% of marketers are prioritizing customer journey optimization to improve retention and satisfaction.
Growth of Decentralized Finance (DeFi) Marketing
Investment in DeFi marketing strategies has surged by 45%, reflecting the rapid expansion of decentralized financial services.

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