Talantix.io
Nexters•01.03.26
AI SCORE 8.5

Lead Marketing Analyst - Remote Opportunity in Game Development

$120K–$150K/year
RemoteGame DevelopmentRelocation
Python•SQL•Tableau•Airflow•User Acquisition•A/B Testing•Marketing Analytics•Machine Learning

About the Role

We are excited to announce an opening for a Lead Marketing Analyst remote position at Nexters, a leading international game development company. Our mission is to bring the joy of core gaming experiences to casual players. As a Lead Marketing Analyst remote, you will play a pivotal role in transforming data into actionable insights that drive growth and enhance our user acquisition strategies.

What You'll Do

  • Conduct marketing analytics and provide traffic acquisition support for our flagship game, Hero Wars: Dominion Era (Web).
  • Analyze the impact of advertising campaigns on key marketing and product metrics to optimize performance.
  • Identify custom events and growth opportunities that enhance acquisition efficiency and scalability.
  • Develop user lifetime value (LTV) and return on investment (ROI) forecasting systems by segment.
  • Participate in the design and validation of new approaches to evaluate acquisition performance.
  • Manage and develop the analytics function, leading the analytics direction for HWD, setting priorities, assigning tasks, and reviewing results.
  • Build and maintain a backlog of analytical initiatives from ideation to implementation and impact measurement.
  • Align analytics across user acquisition, product, and forecasting teams to ensure a unified analytical environment.
  • Set tasks for developing and maintaining Tableau dashboards to track business metrics.

Requirements

  • Proficiency in data analysis using Python (core libraries) and SQL (ClickHouse, Airflow).
  • Solid understanding of user acquisition processes, including traffic structure, optimization, and attribution models.
  • Proven marketing analytics cases that have led to measurable user acquisition performance growth.
  • Ability to evaluate the financial outcomes of projects independently.
  • Experience managing analytics projects with a proactive and business-oriented mindset.
  • Strong systems and critical thinking skills.
  • Experience with A/B testing methodologies.
  • Intermediate+ English proficiency.

Nice to Have

  • General understanding of machine learning and experience working with algorithms.
  • Experience with Tableau and Airflow.

What We Offer

  • Healthcare: Comprehensive medical care program, including dental services, available for you and your family.
  • Work-life balance: Generous paid vacation days and sick leave, with the option to work from home or in our comfortable offices.
  • Sports: Access to various sports activities such as yoga, football, and volleyball.
  • Relocation support: A relocation package is available if you choose to join us at one of our official locations.
  • Skills improvement: Opportunities to learn languages and participate in game jams, hackathons, and conferences.
  • Community & ESG: Engage in social initiatives and contribute to positive impacts in the gaming industry.

Join us as a Lead Marketing Analyst remote and help shape the future of gaming through data-driven marketing strategies!

Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Lead Marketing Analyst remote position at Nexters offers a unique opportunity to drive growth in the gaming industry through data analytics. Enjoy competitive benefits and a flexible work environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Python and SQL for data manipulation and analysis, with hands-on experience in using libraries like Pandas and NumPy for marketing analytics.

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Strong understanding of user acquisition strategies and A/B testing methodologies, with a proven track record of optimizing campaigns using tools like Tableau and Airflow.

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Analytical mindset with experience in machine learning applications for marketing, capable of deriving actionable insights from complex datasets to inform strategic decisions.

Learning Resources

→Python for Data Science Handbookguide
→Marketing Analytics: Data-Driven Techniques with Microsoft Excelcourse
→SQL for Data Sciencecourse

Career Path

Lead Marketing Analyst(Now)→Marketing Analytics Manager(1-2 years)→Director of Marketing Analytics(3-5 years)

Market Overview

Market Size 2024
$15.7B
Annual Growth
12.5%
AI Adoption
45%
Investment
+25%
Labour Demand
+30%
Avg Salary
$120K

Skills & Requirements

Required
PythonSQLTableau
Growing in Demand
Data VisualizationNatural Language ProcessingCloud Computing
Declining
Excel for Data AnalysisR for Statistical Analysis

Domain Trends

Increased Focus on User Acquisition
Game developers are investing heavily in user acquisition strategies, with a reported 35% increase in budget allocation for marketing analytics in 2024.
Rise of Machine Learning in Marketing
Over 50% of game development companies are implementing machine learning techniques in their marketing strategies to enhance user engagement and retention.
Shift Towards Remote Work
The remote work trend in the tech industry has led to a 40% increase in job postings for remote marketing analysts, particularly in the game development sector.

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