Lead Customer Lifecycle Marketing Manager - Remote

About the Role

We are seeking a Lead Customer Lifecycle Marketing Manager - Remote to join our dynamic team. In this pivotal role, you will enhance the post-sale journey for customers, ensuring they derive maximum value from our services. Your expertise will be crucial in creating targeted, data-driven marketing programs that drive product adoption and minimize churn.

What You'll Do

• Lead the development of a comprehensive customer lifecycle marketing strategy.
• Design and launch high-impact, multi-channel marketing programs.
• Build personalized customer journeys using advanced segmentation.
• Create and distribute high-value content assets like case studies and webinars.
• Partner with Customer Success, Sales, and Product teams for aligned messaging.
• Proactively mitigate retention risks through targeted programs.
• Own the customer advocacy and reference program initiatives.
• Manage the lifecycle campaign calendar and communication orchestration.
• Establish and report on core KPIs for performance tracking.
• Collaborate cross-functionally to maintain messaging consistency.
• Enhance the annual Customer User Group meeting and year-round programming.
• Launch and pilot a Customer Advisory Board program.

Requirements

• 3-5+ years of B2B SaaS experience in customer marketing or lifecycle marketing.
• Proven track record in driving adoption and expansion revenue.
• Experience working with Customer Success teams for alignment on health metrics.
• Hands-on expertise with marketing automation tools, specifically HubSpot.
• Strong skills in CRM platforms, preferably Salesforce.
• Experience with ABM tools, such as DemandBase or 6Sense.
• Exceptional project management and communication skills.
• Data-driven approach for defining KPIs and optimizing programs.
• Experience building customer advocacy/reference programs.
• Ability to simplify complex concepts for clear communication.

Nice to Have

• Experience in healthcare marketing.
• Familiarity with analytics tools like Google Analytics.
• Knowledge of SEO best practices.

What We Offer

• Competitive salary range of $110,000 - $140,000.
• Unlimited vacation policy to promote work-life balance.
• Comprehensive benefits package, including Medical, Dental, and Vision.
• 401K plan with company match for your future security.
• Opportunities for career growth and advancement.
• Access to an on-demand learning program for skill enhancement.
• Engaging team activities, such as cooking classes and yoga sessions.
• Peer-nominated awards and recognition programs to celebrate contributions.