Head of User Acquisition - Remote Leadership Role

About the Role

We are seeking a Head of User Acquisition to join our team at Ruby Labs, a leading tech company that creates and operates innovative consumer products. In this remote role, you will redefine how User Acquisition (UA) works across our group. As the Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. This is an exciting opportunity to centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels.

What You'll Do

• Build and lead the centralized User Acquisition Department servicing multiple subscription products.
• Define and own the overall UA strategy across all platforms including Meta, TikTok, Google, Snapchat, and Pinterest.
• Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.
• Design UA OKRs/KPIs for both department-wide success and individual team members.
• Manage and mentor a team of cross-platform UA Managers embedded in different product teams.
• Lead hiring, onboarding, training, and performance management processes across the UA function.
• Create a high-talent-density culture that fosters performance, collaboration, and growth.
• Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS.

Requirements

• 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale.
• Strong background in subscription-based D2C products, ideally across multiple verticals.
• Proven track record managing multi-million dollar monthly paid budgets.
• Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display.

Nice to Have

• Experience building and scaling teams, setting KPIs, and leading under a centralized structure.
• Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL.
• Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment.

What We Offer

• Remote Work Environment: Embrace the freedom to work from anywhere, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks.
• Flexible Independent Contractor Agreement: Unlock benefits of flexibility and autonomy.

Join Ruby Labs as the Head of User Acquisition and lead our efforts in transforming user acquisition strategies across our innovative product lines. This remote position offers a unique opportunity to make a significant impact in a fast-paced environment.