Growth Marketing Lead - Remote Opportunity at COGNNA

About the Role

Join COGNNA as a Growth Marketing Lead in a fully remote capacity. This role is pivotal in shaping our customer acquisition strategy and driving growth for our innovative cybersecurity SaaS platform. You'll be at the forefront of our marketing efforts, ensuring we connect with the right customers and convert them effectively.

What You'll Do

• Demand Generation Strategy: Identify new customer segments and develop multi-channel strategies to drive high-quality traffic to our digital properties.
• Performance Media Management: Manage and optimize the advertising budget across Google (Search, Display, YouTube), LinkedIn, and Meta. You'll be responsible for everything from bid strategy to creative testing.
• Technical Tracking & Attribution: Own the implementation of GA4, Google Tag Manager (GTM), and custom conversion tracking to ensure every dollar of spend is accounted for.
• High-Conversion Landing Pages: Lead the creation and optimization of campaign-specific landing pages, ensuring the messaging resonates and the user journey is frictionless.
• Conversion Rate Optimization (CRO): Run constant A/B tests on copy, design, and forms to maximize the percentage of visitors who convert into leads.
• ABM & Precision Targeting: Deploy ABM ads and build Lookalike Audiences to put our brand in front of high-value decision-makers.
• Data Intelligence & Sales Alignment: Research prospects and clean data to ensure the sales team is working with the highest quality leads possible.

Requirements

• 5+ years in Demand Generation, Growth Marketing, or Performance Marketing with a focus on B2B SaaS.
• Expert-level knowledge of Google Ads (including Performance Max and YouTube), LinkedIn Campaign Manager, and Meta Business Suite.
• Hands-on experience with GTM, GA4, Looker Studio, and landing page builders like Unbounce or Instapage.
• Proven track record of managing seven-figure annual ad spends ($10M+ cumulative preferred) while maintaining efficient CPA/ROAS.
• Strong proficiency in CRM hygiene (Salesforce/HubSpot) and data-backed decision-making.

Nice to Have

• Experience in cybersecurity or technology sectors.
• Familiarity with advanced analytics tools and methodologies.
• Knowledge of email marketing strategies and tools.

What We Offer

• Competitive Package: Salary + equity options + saving plan.
• Work with Experts: Collaborate with AI, security, and product leaders shaping the future of cybersecurity.
• High Impact Role: Your code defines how users experience cutting-edge security technology.
• Global Exposure: Be part of a team driving cybersecurity innovation across international markets.
• Flexible Culture: Remote-friendly, outcome-driven, and built on trust.
• Growth Opportunity: Access to continuous learning, certifications, and career acceleration in a fast-growing startup.