Shopper Marketing Manager - Remote Opportunity

About the Role

We are seeking a Shopper Marketing Manager to join our team at McCain Foods. This remote Shopper Marketing Manager position will allow you to lead our shopper marketing initiatives across the ANZ region. You will be responsible for enhancing our brand presence at the point of purchase and ensuring that McCain’s Masterbrand narrative resonates with consumers.

What You'll Do

• Develop and implement innovative, insight-driven shopper marketing strategies that elevate McCain’s brand presence in retail environments.
• Champion consistent brand storytelling across all shopper touchpoints, ensuring a cohesive consumer experience.
• Lead annual and monthly shopper marketing planning across major retailers and channels to maximize impact.
• Deliver omnichannel shopper programs that integrate media, digital, retail activation, and data-driven decision-making.
• Build strong partnerships across internal teams (Brand, Sales, Insights, Category) and external partners (agencies, retailers).
• Manage the ANZ shopper marketing budget, ensuring strategic allocation and strong ROI.
• Track and evaluate campaign performance, identifying opportunities for optimization.
• Lead and inspire a small team, fostering creativity, accountability, and a results-driven culture.

Requirements

• A degree in Marketing, Business, or a related field, with significant experience in FMCG marketing, shopper marketing, or trade activation.
• Strong knowledge of the Australian retail landscape and consumer behavior.
• Agency-side expertise, with experience in integrated campaign planning & management, digital communication, and media strategy.
• Proven commercial acumen and comfort managing complex budgets effectively.
• Exceptional communication and stakeholder management skills.
• Demonstrated leadership capability and ability to influence cross-functional teams.

Nice to Have

• Experience with digital marketing tools and platforms.
• Familiarity with data analytics and performance tracking tools.
• Creative problem-solving skills and a proactive approach to challenges.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible remote work arrangements to support work-life balance.
• Opportunities for professional development and career growth.
• A collaborative and inclusive company culture.
• Health and wellness benefits to support your well-being.