Senior Upstream Product Marketing Manager - Remote

About the Role

We are seeking a Senior Upstream Product Marketing Manager - Remote to lead our marketing initiatives in the healthcare sector. In this role, you will drive strategic marketing efforts, focusing on product-led growth and customer engagement. You will collaborate with cross-functional teams to develop and execute go-to-market strategies that enhance our product offerings and drive market penetration.

What You'll Do

• Develop and implement upstream marketing strategies that align with business objectives and market trends.
• Conduct market analysis and customer insights to inform product positioning and messaging.
• Collaborate with product management and sales teams to create compelling business cases for new product features.
• Lead cross-functional initiatives to ensure successful product launches and ongoing customer engagement.
• Utilize data engineering and analytics tools, including AWS and SQL, to measure the effectiveness of marketing campaigns and optimize strategies.
• Engage with clients and stakeholders to gather feedback and refine marketing approaches.
• Manage the marketing budget and ensure effective allocation of resources for maximum impact.
• Support the overall growth strategy by identifying new market opportunities and developing targeted marketing campaigns.

Requirements

• 5+ years of experience in product marketing, preferably in the healthcare or SaaS industries.
• Strong understanding of upstream marketing principles and go-to-market strategies.
• Proficiency in data analysis and marketing technology, including AWS and SQL.
• Excellent communication and collaboration skills, with a proven track record of working cross-functionally.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in B2B sales and client engagement is a plus.
• Strong analytical skills to interpret data and drive decision-making.

Nice to Have

• Experience in institutional trading or derivatives marketing.
• Familiarity with product-led growth strategies.
• Advanced degree in marketing, business, or a related field.

What We Offer

• Remote work flexibility, allowing you to work from anywhere.
• Competitive salary and incentive pay based on performance.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional development and career advancement.
• Support for work-life balance, including flexible working hours.