About the Role

We are seeking a Senior Manager, Marketing Operations to join our team remotely. In this role, you will be pivotal in transforming our marketing strategies into actionable plans that drive growth and efficiency. As a leader in marketing operations, you will ensure that our marketing initiatives are not only ambitious but also financially sound and strategically aligned with our business goals.

What You'll Do

  • Lead the planning and prioritization of marketing operations, ensuring alignment with enterprise strategy.
  • Develop and maintain financial planning and forecasting for marketing initiatives.
  • Establish prioritization frameworks that define levels of effort and surface trade-offs early in the planning process.
  • Collaborate with cross-functional teams to consolidate inputs and provide visibility across marketing initiatives.
  • Model capacity assumptions and identify constraints to optimize marketing operations.
  • Own accountability for the final marketing plan, ensuring it aligns with business drivers and growth priorities.
  • Escalate unresolved conflicts to senior leadership when necessary.
  • Focus on operational strategy and governance, ensuring that marketing operations run smoothly and efficiently.

Requirements

  • 7-10+ years of experience in marketing operations, portfolio planning, or integrated marketing strategy.
  • Strong financial acumen with experience in forecasting and budget management.
  • Proven ability to lead planning cycles and manage cross-functional prioritization.
  • Prior people management experience is preferred.
  • Experience partnering with creative and production teams to align planning with execution.

Nice to Have

  • Experience with AI tools and automation in marketing operations.
  • Familiarity with digital marketing channels and strategies.
  • Strong problem-solving skills and a proactive approach to challenges.

What We Offer

  • Competitive salary and benefits package, including medical, dental, and vision coverage.
  • 401(k) matching and paid time off policies.
  • Executive access to work directly with brand CEOs and senior leadership.
  • Opportunities for accelerated career growth and skill development in AI tools.
  • Employee discounts at our portfolio companies.
Why This Job8.5 of 10

This Senior Manager, Marketing Operations role at CSC Generation offers a unique opportunity to lead marketing strategies in a remote setting, with competitive compensation and growth potential.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in using marketing automation tools such as HubSpot or Marketo for campaign management, allowing for data-driven decision-making in marketing operations.

Demonstrates a proactive and self-motivated approach to remote work, effectively managing time and priorities to ensure seamless collaboration with cross-functional teams across different time zones.

Possesses a strategic mindset with a strong background in financial planning and forecasting, enabling the successful alignment of marketing initiatives with overall business objectives.

Learning Resources

Marketing Operations: A Comprehensive Guidearticle

Career Path

Senior Manager, Marketing Operations - Remote(Now)Director of Marketing Operations(1-2 years)Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
14.2%
AI Adoption in Marketing Operations
58%
Investment in Marketing Tech
+35%
Labour Demand for Marketing Operations Roles
+25%
Avg Salary for Senior Marketing Operations Manager
$130K

Skills & Requirements

Required
Marketing OperationsFinancial PlanningCross-Functional Collaboration
Growing in Demand
Data AnalyticsMarketing Automation ToolsCustomer Relationship Management (CRM) Systems
Declining
Traditional Email MarketingBasic Spreadsheet Management

Domain Trends

Increased AI Integration
AI tools are being integrated into marketing operations, with 58% of organizations using AI for campaign optimization and customer insights.
Focus on Data-Driven Decision Making
79% of marketing leaders are prioritizing data analytics to inform strategic planning and forecasting, enhancing operational efficiency.
Rise of Omnichannel Marketing Strategies
Companies adopting omnichannel strategies have seen a 20% increase in customer engagement, pushing marketing operations to adapt and integrate various platforms.

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