Senior Digital Designer - Email & CRM Focus

About the Role

We’re looking for a Senior Digital Designer to join our talented in-house Creative Studio at Butternut Box. This Senior Digital Designer remote position focuses on shaping how Butternut shows up across email for millions of dog parents across our markets. You’ll sit alongside designers and copywriters in the creative studio, working closely with marketing and product teams to deliver beautifully crafted, effective, and scalable customer communications that drive engagement and conversion.

Butternut has just gone through a very exciting brand refresh, and this role will play a key part in bringing that new look and feel to life across email for all three customer groups: leads, existing customers, and paused customers. You’ll balance standout creative with clarity, consistency, and performance to ensure every email both looks great and delivers results.

As we continue to scale into new markets, CRM is one of our most important global channels. You’ll build the systems, templates, and best practices that allow us to move faster, stay on brand, and continually improve performance as we deliver high-quality communications at scale. If you’re passionate about email design, obsessed with craft, and motivated by seeing your work drive real results across multiple markets, we’d love to hear from you.

What You'll Do

• Design high-quality email creative across the full customer lifecycle: leads, existing customers, and paused customers across multiple markets.
• Create visually compelling emails that balance brand storytelling with clarity, usability, and performance.
• Work closely with CRM managers and copywriters from brief to delivery, helping shape clear creative responses that align with campaign goals and commercial objectives.
• Challenge the status quo by interrogating briefs, asking the right questions, and pushing for clearer objectives to ensure creative work has the biggest possible impact.
• Embed and champion Butternut’s refreshed brand across all CRM touchpoints.
• Act as a brand guardian for email, ensuring consistency of look, feel, and tone.
• Build and evolve global templates, modules, and design systems that support speed, quality, and global scale.
• Partner closely with the CRM team to take co-responsibility for email performance, acting as a commercial stakeholder for key metrics like CTR and conversion.

Requirements

• Significant experience as a designer with strong, hands-on CRM and email design expertise.
• A portfolio that demonstrates beautifully crafted, high-performing email design.
• Deep understanding of responsive email design and how designs render across devices and email clients.
• Experience building templates, modules, and design systems for scale.
• Proficiency in Figma and Adobe Creative Suite.
• Familiarity with CRM platforms such as Iterable.
• Strong attention to detail, excellent organization skills, and the ability to juggle multiple projects.

Nice to Have

• Experience designing for global audiences, with experience working across multiple markets or languages.
• Confident working cross-functionally and presenting design work clearly and thoughtfully.

What We Offer

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service.
• 5 paid 'paws' days per year to support learning and/or wellbeing.
• £500 personal learning & development budget.
• Butternut Box employee discount.
• Flexible working hours and work from home options.
• Pension with NEST.
• Private Medical Insurance with Vitality.
• Private Dental Insurance with Bupa.