Talantix.io
ServiceTrade•01.03.26
AI SCORE 8.5

Senior Demand Marketing Manager - Remote Opportunity

$120K–$150K/year
RemoteSaaS Marketing
Marketing Strategy•Demand Generation•ABM•Hubspot•Salesforce•Content Marketing

About the Role

ServiceTrade is seeking a talented Senior Demand Marketing Manager to join our dynamic team. This remote position allows you to lead the strategy and execution of multi-channel marketing campaigns that drive awareness, pipeline, and revenue. As a key player in our marketing team, you will report directly to the VP of Revenue Marketing and will be instrumental in translating business priorities into actionable marketing strategies.

What You'll Do

  • Lead the development of integrated campaign strategies aligned with company growth goals and revenue targets.
  • Define campaign themes and audience segmentation, ensuring full-funnel activation plans are in place.
  • Collaborate with cross-functional teams to create cohesive multi-channel activation plans, including offers, landing pages, and promotional strategies.
  • Design and execute account-based marketing (ABM) campaigns for priority target accounts.
  • Own the activation of campaigns across various channels, ensuring consistent messaging and performance tracking.
  • Drive distribution and conversion performance by optimizing landing pages, nurture sequences, and CTAs.
  • Establish and monitor KPIs to measure campaign effectiveness, including MQLs and revenue impact.
  • Support product launches with integrated marketing campaigns that align with product positioning and buyer journey stages.

Requirements

  • 5+ years of experience in leading integrated B2B marketing campaigns, preferably in a SaaS environment.
  • Proven track record of driving pipeline and revenue impact through innovative marketing strategies.
  • Strong analytical skills with a data-driven approach to performance measurement.
  • Experience with marketing automation tools such as HubSpot and Salesforce.
  • Excellent communication skills and ability to collaborate with cross-functional teams.
  • Bachelor’s degree in Marketing, Communications, or a related field.

Nice to Have

  • Experience in a growth-stage B2B SaaS company.
  • Familiarity with account-based marketing strategies.
  • Strong partnership with content and creative teams.
  • Experience managing paid media strategies.

What We Offer

  • Competitive salary range of $120,000 - $150,000 per year.
  • Flexible work-from-home policy.
  • Comprehensive health benefits including medical, dental, and vision.
  • 401(k) plan with employer match.
  • Flexible PTO and company holidays.
  • Professional development reimbursement program.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead demand marketing in a growing SaaS company, with a focus on innovative campaigns and remote work flexibility.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in utilizing HubSpot and Salesforce for end-to-end marketing automation and analytics, ensuring data-driven decision-making in demand generation campaigns.

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Demonstrates a self-motivated and proactive work style, thriving in a fully remote environment while managing multiple projects and deadlines effectively.

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Possesses a strategic mindset with a proven track record of developing and executing successful Account-Based Marketing (ABM) initiatives that directly contribute to revenue growth.

Learning Resources

→The Ultimate Guide to Demand Generationguide
→Account-Based Marketing: The Ultimate Guidearticle
→Digital Marketing Specializationcourse

Career Path

Senior Demand Marketing Manager(Now)→Director of Demand Generation(1-2 years)→VP of Marketing(3-5 years)

Market Overview

Market Size 2024
$7.5B
Annual Growth
12.5%
AI Adoption in Marketing
60%
Investment in Marketing Tech
+25%
Labour Demand for Demand Gen Roles
+18%
Avg Salary for Senior Demand Marketing Manager
$120K

Skills & Requirements

Required
Marketing StrategyDemand GenerationABM
Growing in Demand
Data AnalyticsMarketing AutomationSEO Optimization
Declining
Email Marketing Platforms (e.g., MailChimp)Traditional Advertising (e.g., print media)

Domain Trends

Increased Use of AI in Demand Generation
Over 60% of companies are leveraging AI tools for demand generation, streamlining customer targeting and personalization.
Shift Towards Account-Based Marketing (ABM)
ABM strategies are being adopted by 70% of B2B marketers, leading to a more targeted approach and higher ROI.
Integration of Multi-Channel Marketing
78% of marketers are focusing on integrated multi-channel strategies, enhancing customer engagement across platforms.

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