Talantix.io
Omio•05.03.26
AI SCORE 8.5

Senior Data Analyst - Marketing Focused

$90K–$120K/year
HybridTravelTech
SQL•Python•R•Marketing Mix Modelling•Attribution Models•Data Visualization•Statistical Analysis

About the Role

We are looking for a Senior Data Analyst (Marketing focused) remote who can own advanced marketing measurement end-to-end — from model design to executive-ready insights. You will drive analytical depth within the Marketing Intelligence team, designing and implementing measurement solutions across attribution, LTV, and marketing-mix modelling. This role combines technical hands-on analysis with strategic insight, serving as the analytical engine behind spend optimisation and long-term planning.

What You'll Do

  • Lead the design and implementation of advanced marketing measurement frameworks.
  • Utilize advanced SQL and Python/R to analyze large datasets and derive actionable insights.
  • Develop and maintain marketing-mix models (MMM) and attribution models to optimize marketing spend.
  • Communicate complex data findings in a clear and compelling manner to stakeholders.
  • Apply privacy-by-design principles and ensure compliance with GDPR/DMA regulations.
  • Collaborate with cross-functional teams to drive data-driven decision-making.
  • Stay updated on industry trends and best practices in marketing analytics.
  • Foster a culture of curiosity and intellectual rigor within the team.

Requirements

  • Minimum 5–7 years of experience in marketing analytics, econometrics, or performance analysis.
  • Proficiency in SQL and Python/R, with hands-on experience in MMM frameworks.
  • Strong statistical reasoning and data modeling expertise.
  • Ability to balance precision with business pragmatism.
  • Excellent storytelling skills to translate technical outputs into business implications.
  • Familiarity with tracking ecosystems (GA4, MMPs, CDPs).
  • Curious, collaborative, and results-driven mindset.
  • Experience working in large-scale digital or dynamic scale-up environments.

Nice to Have

  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Knowledge of machine learning techniques.
  • Experience in the travel industry or related fields.

What We Offer

  • A competitive and attractive compensation package.
  • A diverse team of more than 45 nationalities.
  • Opportunities for professional growth and development.
  • Flexible working arrangements to support work-life balance.
  • Innovative and collaborative work environment.
  • Health and wellness benefits.
  • Remote work options available.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Senior Data Analyst role at Omio offers a unique opportunity to drive marketing insights in a diverse and innovative environment. With competitive compensation and a focus on professional growth, it's an exciting chance to make an impact in the travel industry.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in SQL and Python for data extraction and manipulation, with hands-on experience in building complex queries and data pipelines to support marketing analytics.

→

Strong analytical mindset with expertise in Marketing Mix Modelling and Attribution Models, capable of translating complex data into actionable insights that drive marketing strategy.

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Adaptable and self-motivated, thriving in a hybrid work environment, with the ability to work independently while also collaborating effectively with cross-functional teams to deliver high-quality results.

Learning Resources

→SQL for Data Sciencecourse
→Python for Data Analysiscourse
→Marketing Mix Modeling: A Comprehensive Guidearticle

Career Path

Senior Data Analyst - Marketing Focused(Now)→Lead Data Analyst / Marketing Insights Manager(1-2 years)→Data Analytics Director(3-5 years)

Market Overview

Market Size 2024
$45B
Annual Growth
12.5%
AI Adoption
55%
Investment
+80%
Labour Demand
+30%
Avg Salary
$110K

Skills & Requirements

Required
SQLPythonR
Growing in Demand
Machine Learning with PythonAdvanced Data Visualization (Tableau, Power BI)Big Data Technologies (Hadoop, Spark)
Declining
Excel-based Data AnalysisTraditional Reporting Tools (Crystal Reports)

Domain Trends

Increased Use of AI in Marketing Analytics
AI integration in marketing analytics is expected to grow by 40% by 2025, enhancing predictive analytics and personalization.
Shift Towards Real-Time Data Processing
Real-time data processing adoption is projected to increase by 35% in the next two years, allowing for immediate insights and rapid decision-making.
Emphasis on Data Privacy and Compliance
With data regulations tightening, 70% of companies are prioritizing data governance and compliance in their analytics strategies.

Industry News

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