Remote Social Media Manager - Brand Strategy & Engagement
About the Role
We are seeking a Remote Social Media Manager to join our dynamic team at RTI International. In this role, you will lead our social media strategy and execution, enhancing our brand presence and audience engagement across various platforms. As a Social Media Manager, you will play a crucial part in shaping our organization’s voice in real-time conversations and digital communities.
What You'll Do
- Develop and evolve a data-informed social media strategy aligned with brand and audience priorities.
- Define channel roles and platform-specific approaches for LinkedIn, X, Instagram, YouTube, etc.
- Translate campaigns and initiatives into high-performing social content.
- Build engaged online communities by fostering conversation and two-way interaction.
- Track performance metrics to assess reach and engagement, providing insights for optimization.
- Maintain a consistent, on-brand social presence across all channels.
- Collaborate cross-functionally with brand, content, campaigns, and communications teams.
Requirements
- Bachelor's Degree and 12 years of experience, or Master's degree and 10 years of experience in social media strategy or digital marketing.
- 5+ years of experience in social media management and brand communications.
- Proven ability to grow audience engagement and visibility on major platforms.
- Strong understanding of platform analytics and performance optimization.
- Excellent writing skills with the ability to adapt tone for different audiences.
Nice to Have
- Experience working in complex or matrixed organizations.
- Familiarity with MS Word, Outlook, PowerPoint, and Excel.
What We Offer
- Competitive base salary ranging from $130,000 to $160,000.
- Generous paid time off policy and merit-based annual increases.
- Bonus opportunities and a robust recognition program.
- Comprehensive insurance plans including health, dental, and life insurance.
- Access to a retirement savings program such as a 401(k) plan.
- Paid parental leave and financial assistance for adoption or infertility treatments.
- Support for education and developmental opportunities.
- Employee assistance program and other offerings to support work-life balance.
This Remote Social Media Manager position at RTI International offers a unique opportunity to lead brand strategy and engagement. With a competitive salary and comprehensive benefits, it's an exciting role for experienced professionals.
Who Will Succeed Here
Proficient in using analytics tools such as Google Analytics and Hootsuite to derive actionable insights for social media campaigns, ensuring data-driven decision-making in brand strategy.
Self-motivated and adaptable, thriving in a remote work environment with a proactive approach to audience engagement and community management across platforms like Twitter, Instagram, and LinkedIn.
Demonstrates a strong understanding of content creation tools like Canva and Adobe Creative Suite, combined with a creative mindset to develop compelling brand narratives that resonate with target audiences.
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