Talantix.io
ParcelHero•13.03.26
AI SCORE 8.5

Lifecycle Marketing Manager - Remote

$90K–$120K/year
RemoteEmail Marketing
Email Marketing•CRM•Data Analysis•Campaign Management•Marketing Automation•Salesforce•Dotdigital•JavaScript•TypeScript•React

About the Role

We are seeking a skilled Lifecycle Marketing Manager - Remote to join our dynamic team. In this role, you will be responsible for developing and executing data-driven marketing strategies that enhance customer engagement and retention. As a Lifecycle Marketing Manager - Remote, you will work closely with cross-functional teams to optimize campaigns and drive growth.

What You'll Do

  • Design and implement lifecycle marketing strategies to improve customer engagement and retention.
  • Analyze customer data to identify trends and insights that inform marketing decisions.
  • Collaborate with product and sales teams to ensure alignment on messaging and campaign objectives.
  • Utilize marketing automation tools to execute and monitor campaigns effectively.
  • Develop and manage email marketing campaigns, ensuring they are optimized for performance.
  • Conduct A/B testing to refine campaigns and improve conversion rates.
  • Report on campaign performance and provide actionable insights to stakeholders.
  • Stay updated on industry trends and best practices to continuously enhance marketing efforts.

Requirements

  • 3+ years of experience in lifecycle marketing or a related field.
  • Strong analytical skills with a proven ability to leverage data for decision-making.
  • Experience with marketing automation platforms (e.g., Salesforce, Dotdigital).
  • Excellent communication and interpersonal skills.
  • Proficiency in email marketing best practices and strategies.
  • Ability to work independently and manage multiple projects simultaneously.
  • Familiarity with CRM systems and data analysis tools.
  • Knowledge of B2B marketing strategies and customer engagement techniques.

Nice to Have

  • Experience in SaaS marketing.
  • Familiarity with API integration and web technologies (JavaScript, TypeScript, React).
  • Understanding of SMS marketing and digital marketing trends.

What We Offer

  • Remote-first collaborative culture.
  • Career growth opportunities within a forward-thinking team.
  • Engagement in cutting-edge projects that drive innovation.
  • Dynamic and innovative work environment.
  • Competitive salary and benefits package.
Why This Job8.5 of 10

This Lifecycle Marketing Manager role offers a unique opportunity to drive customer engagement in a remote-first environment, with competitive salary and growth potential.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in Salesforce and Dotdigital for managing and analyzing customer data to drive targeted email marketing campaigns, ensuring high engagement and retention rates.

→

Strong analytical mindset with experience in data analysis using tools like Google Analytics and Excel, able to interpret campaign performance metrics and adjust strategies accordingly.

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Experience with JavaScript and TypeScript for customizing marketing automation tools, allowing for personalized user experiences and advanced campaign management.

Learning Resources

→The Complete Email Marketing Course for 2023course
→Email Marketing Best Practicesguide
→A Beginner's Guide to Marketing Automationarticle

Career Path

Lifecycle Marketing Manager - Remote(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$9.62B
Annual Growth
17.9%
AI Adoption in Email Marketing
34%
Investment in Marketing Automation
+25%
Labour Demand for Lifecycle Marketing Roles
+15%
Avg Salary for Lifecycle Marketing Manager
$85K

Skills & Requirements

Required
Email MarketingCRMData Analysis
Growing in Demand
Customer Journey MappingPredictive AnalyticsPersonalization Techniques
Declining
HTML Email CodingBasic Email List Management

Domain Trends

Increased Use of AI in Campaign Optimization
34% of marketers are leveraging AI for optimizing email campaigns, enhancing targeting and personalization.
Shift Towards Omnichannel Marketing
70% of companies are integrating email marketing with other channels (social media, SMS) to create cohesive customer experiences.
Focus on Data Privacy and Compliance
With 60% of consumers concerned about data privacy, marketers are increasingly adopting compliance measures like GDPR and CCPA in their strategies.

Industry News

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