Remote Product Marketing Manager - Cryptocurrency Focus

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. We are hiring a Remote Product Marketing Manager to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role is ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Manage the go-to-market planning for feature launches in collaboration with the product team.
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.

Requirements

• 3 to 5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms.
• Excellent communication and copywriting skills.
• Highly collaborative, with experience working cross-functionally in fast-paced environments.
• Analytical mindset with proficiency in marketing analytics and user research.

Nice to Have

• Experience in regulated industries or financial services.
• Familiarity with community-led growth.

What We Offer

• Competitive salary ranging from $120,000 to $168,000 a year.
• Attractive annual leave entitlement including birthday and work anniversary.
• 401(k) plan with employer match.
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance.
• Flexibility with work hours and the option for hybrid or remote setups.