Remote Performance Marketing Manager - B2B SaaS Focus

About the Role

We are seeking a Remote Performance Marketing Manager to join our innovative team at LiveFlow. In this role, you will lead our multi-channel performance marketing strategy, focusing on driving qualified signups and demo requests while enhancing brand awareness among finance leaders. As our first dedicated performance marketing hire, you will play a crucial role in shaping our marketing efforts and directly report to the founding team.

What You'll Do

• Own and manage multi-channel performance marketing initiatives, including paid search, paid social, and direct mail.
• Build and scale brand awareness campaigns specifically targeting finance and accounting teams.
• Identify and test new marketing channels, always seeking scalable growth opportunities.
• Collaborate with the design team to brief, test, and iterate on ad creative and landing pages.
• Manage budgets effectively against Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets, scaling successful strategies and cutting ineffective ones.
• Set up tracking, attribution, and reporting across all marketing channels.
• Run structured experiments on copy, creative, audiences, and bidding strategies to optimize performance.
• Monitor competitive activity and identify new opportunities for growth.

Requirements

• 3–6 years of experience managing multi-channel performance marketing for a B2B SaaS company.
• Proven track record of driving measurable pipeline results, beyond just clicks and impressions.
• Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter.
• Highly analytical and creative, with the ability to write or brief compelling copy tailored to a finance audience.
• Experience with or curiosity about non-digital channels like direct mail and affiliate marketing.
• Strong understanding of conversion tracking, UTM structures, and multi-touch attribution.
• Comfortable in a fast-paced startup environment where you will build processes from scratch.

Nice to Have

• Experience marketing to finance teams, CFOs, or accounting professionals.
• Familiarity with HubSpot, Salesforce, Clay, or similar platforms.
• Experience with landing page optimization and Conversion Rate Optimization (CRO).
• Previous experience as an early marketing hire at a startup.

What We Offer

• Competitive salary range of $90,000 - $130,000 per year.
• Fully remote work environment, allowing you to work from anywhere in the world.
• Opportunity to shape and lead the performance marketing strategy from the ground up.
• Work with a passionate and driven team focused on innovation in the finance sector.
• Access to professional development resources and opportunities for growth.
• Flexible working hours to accommodate your lifestyle.