Remote Paid Search Manager - Drive Digital Marketing Success

About the Role

We are seeking a talented Remote Paid Search Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing paid search strategies across various platforms including Google Ads, Bing Ads, and social media channels. As a Remote Paid Search Manager, you will leverage your expertise in SEM, keyword research, and data analysis to drive performance and achieve our marketing goals.

What You'll Do

• Develop and implement effective paid search campaigns that align with business objectives.
• Conduct thorough keyword research and competitive analysis to optimize ad performance.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Collaborate with the content team to create compelling ad copy that resonates with target audiences.
• Manage budgets and bids to maximize ROI on paid search initiatives.
• Utilize tools such as Google Analytics 4 and GTM to track and report on campaign effectiveness.
• Foster strong relationships with clients and stakeholders to ensure alignment on marketing strategies.
• Stay updated on industry trends and best practices in digital marketing and paid search.

Requirements

• 3+ years of experience in paid search management, preferably in a remote setting.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and the ability to work collaboratively in a distributed team.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with digital marketing strategies beyond paid search is a plus.

Nice to Have

• Certifications in Google Ads or Bing Ads.
• Experience with social media advertising platforms.
• Knowledge of SEO principles and practices.

What We Offer

• Competitive salary with a bonus structure.
• 99% coverage for health, dental, and vision insurance.
• A distributed, remote, and global culture that values work-life balance.
• Unlimited vacation with a minimum of 3 weeks required vacation.
• Unlimited mental and physical health leave.
• Remote work budget to enhance your productivity.
• Monthly physical activity budget to encourage a healthy lifestyle.
• 16 weeks of fully paid parental leave.
• Stipend for laptop and home office equipment.
• Indoor plant budget to brighten your workspace.
• Annual company-wide retreat for team bonding.
• Yearly stipend for books, seminars, courses, and coaching.
• Matching for charitable donations to support your community involvement.