About the Role

Bluelight Consulting is seeking a Remote Lead Digital Media Buyer to join our expanding team in Latin America. This role is pivotal as we enhance our media buying strategies across various platforms. As a Lead Digital Media Buyer, you will play a crucial role in shaping our advertising efforts, ensuring that we deliver top-notch campaigns that resonate with our audience.

What You'll Do

  • Develop and implement comprehensive media buying strategies across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Analyze campaign performance data to optimize advertising strategies and maximize ROI.
  • Collaborate with cross-functional teams to align media strategies with overall marketing goals.
  • Present campaign strategies and results to stakeholders, ensuring transparency and alignment.
  • Stay updated on industry trends and best practices to maintain a competitive edge in media buying.

Requirements

  • 5+ years of experience in digital media buying, with a focus on performance marketing.
  • Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Campaign Manager.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Experience managing budgets and optimizing campaigns for maximum performance.

Nice to Have

  • Experience in a consultancy or agency setting.
  • Knowledge of emerging advertising technologies and trends.
  • Fluency in both English and Spanish.

What We Offer

  • Competitive salary with performance-based bonuses.
  • Fully remote work environment with flexible hours.
  • Opportunities for professional development and growth.
  • A collaborative and inclusive company culture.
  • Health and wellness benefits.
Language Requirements
EnglishC1
Spanish(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Remote Lead Digital Media Buyer position at Bluelight Consulting offers a competitive salary and the opportunity to lead innovative advertising campaigns across Latin America.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in using Google Ads, Meta Ads Manager, and LinkedIn Ads to create and optimize high-impact digital marketing campaigns tailored for the Latin American market.

Self-motivated and results-oriented, able to thrive in a fully remote work environment, managing time effectively while collaborating with cross-functional teams across different time zones.

Strong analytical mindset with a proven track record of leveraging data analysis tools to drive performance marketing strategies, ensuring campaigns meet or exceed KPIs.

Learning Resources

Google Ads Certificationcourse

Career Path

Remote Lead Digital Media Buyer for Latin America(Now)Digital Marketing Manager(1-2 years)Director of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$63B
Annual Growth
12.4%
AI Adoption in Digital Advertising
78%
Investment in Performance Marketing
+35%
Labour Demand for Digital Media Buyers
+20%
Avg Salary for Lead Digital Media Buyer
$105K

Skills & Requirements

Required
Google AdsMeta Ads ManagerLinkedIn Ads
Growing in Demand
Search Engine Optimization (SEO)Programmatic AdvertisingAnalytics Tools (e.g., Google Analytics, Tableau)
Declining
Banner AdvertisingTraditional Media Buying

Domain Trends

Increased Use of AI in Ad Targeting
AI-driven tools are enhancing ad targeting precision, with 75% of marketers reporting improved performance using AI technologies.
Shift Towards Video Advertising
Video ads are expected to account for 82% of all online traffic by 2025, pushing digital media buyers to adapt their strategies accordingly.
Growth of Omnichannel Marketing Strategies
Over 60% of marketers are implementing omnichannel strategies, integrating multiple platforms to enhance customer engagement and conversion rates.

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