Remote Growth Marketing Lead - Family-Building Solutions

About the Role

We are seeking a Remote Growth Marketing Lead to join Gaia Family Inc, a pioneering company in family-building solutions. As a Remote Growth Marketing Lead, you will play a crucial role in shaping our marketing strategies and driving growth across diverse channels. Our mission is to empower individuals on their journey to parenthood, and your expertise will help us reach more families worldwide.

What You'll Do

• Own and scale our paid marketing ecosystem, focusing on both D2C and B2B audiences.
• Lead the strategy, execution, and optimization of paid channels to enhance brand awareness and member acquisition.
• Design and execute testing roadmaps, including ad creative, audience segmentation, and bidding strategies.
• Monitor and analyze campaign performance, maintaining dashboards and producing actionable insights for ongoing optimization.
• Identify partnership opportunities across all channels to enhance our outreach efforts.
• Manage budgets and targets, providing company-wide visibility on attribution and unit economics.
• Support content and referral tactics, nurturing a growth mindset across product and operations.
• Collaborate extensively with cross-functional teams to ensure alignment and success in marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related quantitative field.
• 5–7 years of hands-on experience managing paid search and paid social campaigns at scale.
• Proven track record of optimizing campaigns for performance across platforms like Google Ads and Meta Ads Manager.
• Strong analytical skills with proficiency in Excel/Sheets, Tableau/Looker, and other reporting tools.
• Experience managing budgets and performance reporting across complex campaigns.
• Familiarity with D2C and B2B funnels, with lead generation experience being a plus.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, high-growth startup environment.

Nice to Have

• Experience in the healthcare or fertility industry.
• Knowledge of emerging marketing platforms and trends.
• Creative thinking and problem-solving abilities.

What We Offer

• Competitive salary of $120,000 — $130,000/year.
• Comprehensive healthcare benefits.
• Fertility support for employees.
• 401(k) match to help you save for the future.
• Flexible work environment with a focus on employee well-being.
• Opportunities for professional growth and development.
• A chance to make a meaningful impact in the lives of families.