Product Marketing Manager - Concept Validation for US B2C (Remote)

About the Role

We are looking for a Product Marketing Manager - Concept Validation for US B2C (Remote) to join our dynamic team at Cookpad. In this role, you will focus on concept validation for the US B2C market, working on fast-paced experiments to understand user preferences. As a Product Marketing Manager, you will design and execute concept validation experiments, utilizing tools like Meta Ads and TikTok to create lightweight landing pages. Your insights will shape go-to-market strategies based on user feedback, making a significant impact on our product with over 100 million monthly active users.

What You'll Do

• Design and execute concept validation experiments to gauge user preferences.
• Utilize tools such as Meta Ads and TikTok for effective marketing campaigns.
• Create lightweight landing pages to support marketing initiatives.
• Gain insights into US user preferences to inform product strategies.
• Collaborate with a global team across 20 countries to enhance marketing efforts.
• Support the expansion of our product into the US market.
• Conduct market research to identify trends and user needs.
• Analyze user feedback and data to refine marketing strategies.

Requirements

• Experience in product marketing with a focus on B2C strategies.
• Proficiency in using Meta Ads and TikTok for marketing purposes.
• Strong analytical skills to interpret user feedback effectively.
• Hands-on experience in executing marketing campaigns.
• Excellent communication skills for collaboration and presentation.
• Ability to work independently and as part of a team.
• Experience with landing page creation and user experience principles.

Nice to Have

• Familiarity with innovative marketing strategies.
• Experience in high-traffic product environments.
• Ability to adapt quickly in a fast-paced work setting.

What We Offer

• Flexible working hours to accommodate your schedule.
• Opportunity to work with a global team of professionals.
• Gain valuable experience in a high-traffic product environment.
• Potential for ongoing freelance opportunities based on performance.
• Work on innovative marketing strategies that shape the future of our product.