Product Marketing Hacker - Remote Position at Crypto.com

About the Role

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Product Marketing Hacker (Remote) to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

What You'll Do

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas and map tailored journeys for each.
• Lead on creative and copy positioning for impactful and localized campaigns.
• Manage the go-to-market planning for feature launches in partnership with the product team.
• Conceptualize integrated marketing campaigns across various channels for user acquisition.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Define KPIs across funnel metrics, retention, and campaign impact with Growth and Product teams.

Requirements

• 3-to-5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms.
• Excellent communication and copywriting skills.
• Highly collaborative, with experience working cross-functionally in fast-paced environments.
• Analytical mindset with proficiency in marketing analytics and user research.

Nice to Have

• Experience in regulated industries or financial services.
• Crypto native or familiarity with community-led growth.

What We Offer

• Competitive salary with potential for growth.
• Flexible remote work environment.
• Opportunities for professional development and learning.
• Comprehensive health benefits.
• Engaging company culture focused on innovation.