Performance Marketer - Facebook Ads for D2C Pet Brand

About the Role

We’re looking for a passionate Performance Marketer - Facebook Ads to join our fast-growing, fully remote D2C pet brand. As a Performance Marketer, you will manage, scale, and optimize Meta campaigns across multiple markets, ensuring that our advertising efforts are effective and yield high returns. This Performance Marketer remote position offers an exciting opportunity to work with a dynamic team dedicated to pet lovers worldwide.

What You'll Do

• Manage and optimize Meta advertising campaigns with a budget exceeding €100K per month.
• Create, test, and iterate ad creatives and copy based on data insights to maximize performance.
• Collaborate with the CRO Manager and Creative Manager to align marketing strategies.
• Analyze key metrics and take data-driven actions to improve campaign performance.
• Share insights and results during daily performance check-ins with the team.
• Partner with the Paid Marketing Manager to plan and allocate budgets effectively.
• Stay ahead of Meta algorithm updates and creative trends to ensure our strategies are cutting-edge.
• Take full ownership of your markets from setup to optimization, ensuring accountability for results.

Requirements

• Proven experience managing Meta Ads budgets of €100K+ per month.
• Solid grasp of direct response marketing principles and performance marketing strategies.
• Strong creative mindset with an analytical and data-driven approach.
• Proven ability to optimize and report on campaign performance effectively.
• Skilled in using AI tools for creative iteration and efficiency.
• Excellent command of English and availability within CEST hours.
• Comfortable joining daily Slack huddles with the team.
• Include the hidden word “Scaling Retriever” in your application.
• Provide at least two client references.

Nice to Have

• Experience in the D2C sector, particularly in pet products.
• Familiarity with other digital marketing channels.
• Previous experience in a fully remote work environment.

What We Offer

• 100% remote team with flexible working hours.
• The freedom of freelancing without feeling like an outsider.
• Long-term collaboration with real growth opportunities.
• Creative freedom and ownership over your markets.
• Performance-based bonuses and profit share.
• Direct access to founder and decision-makers.
• Work with an international, data-driven team.
• Fully paid yearly team trips.