Mid-Senior Marketing Manager - Remote for Latin America

About the Role

We are seeking a Mid-Senior Marketing Manager to join our team remotely, focusing on Latin America. This role will drive the go-to-market strategy and regional growth across Latin America, particularly in the fintech, payments, and financial infrastructure sectors. As the first dedicated marketer for the region, you will collaborate with business development and global marketing teams to create localized campaigns that resonate with enterprise buyers. This is a unique opportunity to shape the marketing landscape in a vibrant and diverse region.

What You'll Do

• Develop and execute the LATAM marketing plan aligned with pipeline and revenue goals, defining objectives, budgets, and quarterly calendars.
• Partner with business development to refine target accounts and run account-based marketing campaigns.
• Design and execute partner and field marketing initiatives, including co-marketing campaigns, webinars, and in-person events.
• Localize product marketing, messaging, sales collateral, and demos for regional audiences while maintaining brand consistency.
• Produce region-specific content such as explainers, regulatory primers, and customer stories to educate enterprise buyers.
• Manage LATAM events and activations, driving pre-event, live, and post-event programs with measurable ROI.
• Source and manage regional agencies, vendors, and freelancers to execute marketing initiatives effectively.
• Provide market feedback on customer needs, regulatory changes, and competitive insights to influence global strategy.

Requirements

• 7–10 years of B2B marketing experience, ideally in fintech, payments, or related infrastructure in LATAM.
• Proven ability to develop and execute 0→1 marketing plans and scale programs independently.
• Experience with ABM strategies and driving enterprise revenue outcomes.
• Strong technical understanding to translate complex concepts (e.g., stablecoins, on-chain payments, APIs) into clear value propositions.
• Full professional proficiency in Spanish; Portuguese is strongly preferred.
• Excellent writing, communication, and localization skills for marketing content.
• Comfortable collaborating across cross-functional teams, including BD, Product, Legal/Compliance, and Design.
• Practical experience with CRM/marketing automation tools, analytics, and AI-enabled content workflows.
• Willingness to travel 25–40% for partner and event initiatives in LATAM.

Nice to Have

• Experience in digital marketing tools and platforms.
• Familiarity with data analytics and performance metrics.
• Previous experience in a startup environment.

What We Offer

• Competitive salary with equity opportunities.
• Remote-first work environment with flexibility to work from home or co-working spaces.
• Unlimited PTO, with a recommended minimum of 10 days for personal time.
• Health, wellness, and life insurance benefits (depending on location).
• Retirement plan options and company contribution (location-specific).
• Professional development stipend and support for learning initiatives.
• Annual team summits and offsites, both domestic and international.
• Support for home office setup and wellness-related expenses (gym, classes, health services).

This Marketing Manager remote position is an exciting opportunity to make a significant impact in a growing market. If you are passionate about marketing and want to drive growth in Latin America, we encourage you to apply!