Talantix.io
X4 Life Sciences•05.03.26
AI SCORE 8.5

Lifecycle Marketing Manager - Telehealth (Remote)

$90K–$120K/year
RemoteTelehealth & Digital Health
Klaviyo•Braze•Hubspot•Customer.io•Email Marketing•SMS Marketing•Data Analytics

About the Role

We are seeking a talented Lifecycle Marketing Manager to join our growing Telehealth team. This remote role is perfect for someone with a strong direct-to-consumer (DTC) focus and a blend of hands-on and strategic marketing capabilities. As a Lifecycle Marketing Manager, you will play a pivotal role in shaping customer journeys and driving measurable revenue impact through effective lifecycle strategies.

What You'll Do

  • Partner with clients to design lifecycle strategies that align with their business objectives.
  • Execute campaigns across various channels, including email, SMS, and in-app messaging.
  • Build and optimize automated flows for onboarding, conversion, retention, and win-back.
  • Collaborate with Creative teams to develop compelling messaging and assets.
  • Develop segmentation and personalization strategies to enhance engagement and conversion rates.
  • Track and report on lifecycle KPIs, such as open rates, CTRs, conversion rates, and lifetime value impact.
  • Run ongoing testing and optimization to improve performance metrics.
  • Create scalable lifecycle playbooks tailored to telehealth and subscription-based models.

Requirements

  • 4–6+ years of lifecycle or CRM marketing experience.
  • Hands-on experience with platforms like Klaviyo, Braze, HubSpot, or Customer.io.
  • Strong analytical mindset with the ability to connect lifecycle efforts to revenue outcomes.
  • Experience in DTC subscription, healthcare, or other regulated industries is a plus.
  • Confidence in working directly with clients and cross-functional teams.

Nice to Have

  • Experience in digital health marketing.
  • Familiarity with data analytics tools.
  • Knowledge of customer journey mapping.

What We Offer

  • Competitive salary with opportunities for growth.
  • Fully remote work environment.
  • Flexible working hours.
  • Collaborative and innovative team culture.
  • Access to professional development resources.
Why This Job8.5 of 10

This Lifecycle Marketing Manager role offers a unique opportunity to shape telehealth marketing strategies while working remotely. With a competitive salary and flexible hours, it's ideal for ambitious marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in email marketing automation tools such as Klaviyo and Braze, with a proven track record of creating targeted campaigns that enhance customer engagement and retention.

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Self-motivated and results-driven, with a strong analytical mindset to interpret data from platforms like Hubspot and Customer.io to optimize lifecycle strategies in a remote work environment.

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Experience in direct-to-consumer marketing with a focus on telehealth services, demonstrating an understanding of customer journeys and the ability to pivot strategies based on real-time feedback and performance metrics.

Learning Resources

→Klaviyo Academy: Email Marketing Masterclasscourse
→Braze: The Ultimate Guide to Customer Engagementguide
→Email Marketing Analytics: A Comprehensive Guidearticle

Career Path

Lifecycle Marketing Manager - Telehealth(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Director of Marketing or Growth Marketing Lead(3-5 years)

Market Overview

Market Size 2024
$4.5B
Annual Growth
15.2%
AI Adoption
48%
Investment in Marketing Tech
+25%
Labour Demand for Lifecycle Marketing
+30%
Avg Salary for Lifecycle Marketing Manager
$85K

Skills & Requirements

Required
KlaviyoBrazeHubspot
Growing in Demand
Data Visualization (Tableau, Power BI)A/B TestingPredictive Analytics
Declining
Email List Segmentation (Traditional Methods)Basic HTML Email Coding

Domain Trends

Increased Personalization
Over 70% of consumers prefer personalized marketing messages, driving demand for advanced segmentation and data analytics.
Rise of Omnichannel Marketing
Companies are investing 20% more in integrating SMS and email marketing strategies to create seamless customer experiences.
AI-Driven Marketing Automation
By 2025, 60% of marketing teams are expected to utilize AI tools like Klaviyo for campaign optimization, increasing efficiency by 40%.

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