Integrated Brand Marketing Manager - Retail & Services

About the Role

We are seeking an experienced Integrated Brand Marketing Manager – Retail & Services to join our dynamic team at CSC Generation. This full-time remote role offers an exciting opportunity to develop and execute integrated marketing strategies that enhance our in-store experiences and service-led offerings. As an Integrated Brand Marketing Manager, you will play a crucial role in connecting customer experiences with brand equity and driving commercial outcomes.

What You'll Do

• Develop integrated marketing strategies for retail programs and customer services that align with enterprise goals.
• Translate customer behavior and store insights into actionable strategies that boost traffic, engagement, and conversion.
• Create integrated briefs for various initiatives, ensuring alignment with broader brand priorities.
• Collaborate with cross-functional teams including Creative, Social, PR, and Store Ops to ensure cohesive messaging and execution.
• Support quarterly and seasonal GTM planning with a focus on Retail & Services.
• Track performance of initiatives and optimize future planning based on insights.
• Foster strong partnerships with Retail, Store Operations, and Services teams to align marketing efforts.

Requirements

• 5-8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer or retail organization.
• Demonstrated ability to develop customer-led marketing strategies that connect brand storytelling to commercial outcomes.
• Strong experience in creating integrated briefs that guide creative execution.
• Proven ability to collaborate effectively in a matrixed environment.
• Solid understanding of omnichannel marketing strategies.
• Experience in supporting seasonal or quarterly GTM planning processes.
• Strong strategic thinking and communication skills.
• Analytical mindset with experience using insights for optimization.

Nice to Have

• Experience in retail, services, hospitality, or consumer brands.

What We Offer

• Competitive compensation and benefits including paid time off, 401(k) match, and medical/dental/vision coverage.
• Executive access to work directly with brand CEOs and senior leadership.
• Opportunities for accelerated career growth and leadership roles.
• Hands-on experience with advanced AI tools and technologies.
• Employee discounts at our portfolio companies.