Guest Engagement Lifecycle Marketing Manager - Remote

About the Role

We are seeking a talented Guest Engagement Lifecycle Marketing Manager to join our dynamic team in a fully remote capacity. As a Guest Engagement Lifecycle Marketing Manager, you will play a crucial role in shaping our customer communication strategies and enhancing customer loyalty. This position offers the opportunity to lead high-visibility omnichannel engagement programs, making a significant impact on our customer journey and retention efforts.

What You'll Do

• Develop and implement comprehensive lifecycle marketing strategies to enhance guest engagement and retention.
• Lead the design and execution of data-driven campaigns across multiple channels, including email, SMS, and social media.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and customer needs.
• Analyze customer data and campaign performance to optimize engagement strategies and improve customer journeys.
• Utilize tools such as Salesforce and Dotdigital to manage campaigns and track performance metrics.
• Shape the customer communication strategy to foster loyalty and enhance the overall guest experience.
• Mentor and lead a team of marketing professionals, providing guidance and support to achieve team goals.
• Gain exposure to loyalty and customer lifecycle optimization, paving the way for advancement to Senior Manager and Director-level roles.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or customer engagement roles.
• Strong understanding of omnichannel marketing strategies and customer journey mapping.
• Proficiency in data analysis and campaign management tools, including SQL and Monday.com.
• Excellent communication and copywriting skills to create compelling marketing content.
• Ability to lead projects and collaborate with diverse teams to drive results.
• Experience in digital marketing and brand strategy is a plus.

Nice to Have

• Experience in healthcare or patient engagement marketing.
• Familiarity with video content creation and art direction.
• Knowledge of marketing automation platforms.

What We Offer

• Competitive salary ranging from $80,000 to $120,000 per year.
• Comprehensive benefits package including health insurance and retirement plans.
• Flexible remote work environment with opportunities for professional development.
• Clear pathway for career advancement within the organization.
• Supportive team culture that values creativity and innovation.
• Access to the latest marketing tools and technologies.