Growth Analyst - Offline Media for FoodTech Company

About the Role

We are seeking a Growth Analyst - Offline Media to join our dynamic team at CookUnity. As a Growth Analyst, you will play a crucial role in enhancing our brand presence and driving customer acquisition through various offline media channels. This Growth Analyst remote position offers the opportunity to work with a passionate team dedicated to revolutionizing the food industry.

What You'll Do

• Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts.
• Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership.
• Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly.
• Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity.
• Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments.
• Collaborate with agency partners on campaign setup, optimization requests, and performance reporting.
• Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives.
• Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team.

Requirements

• 2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts).
• Advanced English skills.
• Analytical foundation with strong Excel skills and comfort working with data to build clean dashboards, spot trends, and diagnose performance issues.
• Demonstrated interest in media measurement and attribution.
• Detail-oriented and organized; able to manage multiple campaigns and vendors without dropping threads.
• Strong communication skills to synthesize complex data into clear insights for both technical and non-technical stakeholders.
• Intellectually curious and commercially minded.

Nice to Have

• Experience with advanced media measurement techniques.
• Familiarity with analytics tools and platforms.
• Previous experience in a fast-paced startup environment.

What We Offer

• Competitive salary paid in USD.
• Remote work flexibility to design your ideal work-life balance.
• 15 days of vacation each year from the start date.
• 16 fully paid Argentinean holidays.
• Healthcare benefit: Monthly stipend to use in your preferred healthcare provider.
• 5-year sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical.
• Paid family leave and compassionate leave.
• Access to a range of perks tailored to your needs, including learning opportunities and wellness memberships.