Global Social Media Manager - Luxury Brands (Remote)

About the Role

We are seeking a Global Social Media Manager - Luxury Brands (Remote) to join Hyatt's Luxury Global Brand Team. In this role, you will shape how our luxury brands present themselves across social media platforms, ensuring a modern and elevated representation that resonates with today's luxury travelers. This position offers a unique opportunity to work remotely while leading social media strategy for one of the fastest-growing hospitality brands.

What You'll Do

• Own the global social media strategy, channel planning, and editorial calendars for Hyatt's luxury brands.
• Lead end-to-end execution for major brand moments, including campaign launches and property openings.
• Develop high-quality content ecosystems and brief creative partners with clear direction and elevated standards.
• Ensure brand voice and visual consistency across social media, protecting distinct brand identities while adhering to global luxury standards.
• Collaborate with Paid Media to align organic and paid social strategies, optimizing content performance.
• Create toolkits and governance to enable regional teams to execute locally with consistency.
• Track performance metrics and report insights, translating analytics into actionable recommendations.
• Support cross-functional initiatives, including influencer programs and brand storytelling projects.

Requirements

• 5+ years of experience in social media strategy and execution, preferably within luxury, lifestyle, or hospitality sectors.
• Strong command of social media platform best practices, including Instagram, TikTok, and YouTube.
• Experience in content development and campaign execution across multiple stakeholders.
• Bachelor's degree in Marketing, Communications, or a related field.
• Familiarity with social publishing and analytics tools like Sprinklr or Sprout Social.
• Ability to establish social governance and enable regional teams with toolkits and standards.
• Luxury or hospitality experience is highly preferred.

Nice to Have

• Experience partnering with Paid Media and CRM teams to maximize impact.
• Global brand portfolio experience across multiple brand identities.

What We Offer

• Competitive salary range of $110,000 to $116,000 annually.
• Annual allotment of free hotel stays at Hyatt hotels globally.
• Flexible work schedule with work-life benefits.
• Wellbeing initiatives including a complimentary Headspace subscription.
• Paid Time Off, Medical, Dental, Vision, and 401K with company match.
• A culture of care and inclusivity, recognized by Fortune's 100 Best Companies to Work For® list.