Director of Lifecycle Marketing - Remote Position

About the Role

PadSplit is seeking a Director of Lifecycle Marketing to join our team in a fully remote capacity. This role is essential for creating data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. As a Director of Lifecycle Marketing, you will play a pivotal role in scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives.

What You'll Do

• Create and execute lifecycle marketing strategies to optimize engagement and retention.
• Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
• Manage promotions and referral programs to drive sustainable growth and engagement.
• Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
• Analyze performance metrics and extract insights to optimize marketing strategies.
• Collaborate closely with product, engineering, and data teams to refine automation and personalization.
• Lead A/B testing to optimize engagement and retention strategies.
• Manage notification channels to ensure timely and personalized communication.
• Build segmentation and behavioral triggers for tailored marketing messages.
• Stay updated on industry trends to incorporate best practices into marketing efforts.

Requirements

• 8+ years of experience in lifecycle or retention marketing.
• Proven ability to create and execute customer engagement strategies.
• Strong analytical skills to interpret data and drive decision-making.
• Experience with marketing automation tools, CRM platforms, and analytics software (we use Braze, Iterable, and Hubspot).
• Expertise in email, SMS, push notifications, and in-app messaging.
• Experience working with cross-functional teams, including product and engineering.
• Familiarity with marketplace, fintech, or real estate sectors.
• Passion for testing, learning, and implementing new marketing approaches.
• Deep understanding of segmentation and personalized communication strategies.
• Strong communication and leadership skills to drive projects and inspire teams.

What We Offer

• Fully remote position with flexible work arrangements.
• Competitive compensation package including an equity incentive plan.
• National medical, dental, and vision healthcare plans.
• Company-provided life insurance policy.
• Optional accidental insurances, FSA, and DCFSA benefits.
• Unlimited paid-time off (PTO) policy with eleven company-observed holidays.
• 401(k) plan.
• Twelve weeks of paid time off for both birth and non-birth parents.
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis.