Director of Downstream Marketing - Remote

About the Role

Freenome is seeking a strategic, high-energy Director of Downstream Marketing to lead the commercial launch and market expansion of our blood-based cancer screening tests. This remote role will serve as the first dedicated downstream leader, bridging our breakthrough science with healthcare providers, systems, and patients. You will own the go-to-market (GTM) execution, demand generation, and sales enablement strategies that will transform our clinical evidence into a market-leading commercial brand.

What You'll Do

• Execute Go-to-Market (GTM) tactics for new products and indications, delivering integrated campaigns and cross-channel collateral that translate complex early-detection science into compelling messaging.
• Develop and optimize digital marketing campaigns to drive system, healthcare provider (HCP), and patient acquisition, overseeing paid media strategy, SEO/SEM, email marketing, and conversion optimization.
• Partner closely with Sales and Learning & Development (L&D) teams to create high-impact collateral and training modules that accelerate the sales cycle.
• Ensure a consistent, high-integrity brand voice across all physician-facing and patient-facing touchpoints.
• Monitor the competitive landscape to refine our positioning and maintain Freenome’s competitive edge.
• Manage external creative and media agencies to deliver high-ROI campaigns while maintaining a disciplined marketing budget.
• Build relationships with industry thought leaders, customers, and internal stakeholders to provide key insights to cross-functional teams.
• Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals.

Requirements

• Bachelor’s degree in business, life sciences, or a related field.
• 10+ years of marketing experience, with at least 5 years in downstream/commercial marketing within the molecular diagnostics, biotech, or medical device space.
• Ability to translate dense clinical data into a narrative that busy physicians can understand quickly.
• Demonstrated data-driven decision-making skills, measuring conversion rates, customer acquisition cost (CAC), and physician engagement metrics.

Nice to Have

• Experience launching a PCP-focused diagnostic test.
• Familiarity with the reimbursement landscape affecting downstream adoption.
• MBA or advanced degree in life sciences preferred.

What We Offer

• Competitive salary range of $197,200 - $281,400 per year.
• Eligibility for equity and cash bonuses.
• A full range of medical, financial, and other benefits.
• Remote work flexibility with minimal travel requirements.
• A collaborative and innovative work environment.