Head of Brand Marketing - Remote Leadership Role

About the Role

We are seeking a Head of Brand Marketing to join TextNow in a fully remote capacity. This pivotal role is essential for evolving our brand presence and driving long-term growth. As the Head of Brand Marketing, you will lead initiatives to enhance TextNow's visibility and cultural relevance, ensuring that our mission to democratize communication resonates with audiences everywhere.

What You'll Do

• Lead the development of TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all channels.
• Champion a cultural platform that embodies autonomy, dignity, and challenger brand energy.
• Oversee the execution of integrated brand campaigns, managing cross-channel strategies to enhance awareness and legitimacy.
• Collaborate with Product Marketing to align brand storytelling with product roadmaps.
• Manage relationships with creative, media, PR, and influencer agencies, ensuring disciplined execution and accountability.
• Define KPIs for brand health, trust, and efficiency metrics, driving measurable improvements over time.
• Own the brand budget and develop annual awareness strategies to maximize impact.

Requirements

• 8 to 12+ years of experience in brand or integrated marketing, with a proven track record of driving brand investment and business impact.
• Experience leading large-scale brand campaigns across paid, earned, and owned channels.
• Strong understanding of media strategy and full funnel integration.
• Demonstrated ability to manage creative and media agencies effectively.
• Culturally fluent, capable of embedding brands authentically within relevant communities.

Nice to Have

• Experience in telecom, consumer technology, or subscription businesses.
• Comfortable operating with executive visibility in a fast-scaling environment.

What We Offer

• Competitive salary ranging from $154,000 to $220,000 per year.
• Employee stock options and unlimited vacation.
• Flexible work arrangements, including remote work options.
• Health, dental, and vision benefits.
• Annual wellness benefit or healthcare spending account.
• Parental leave for eligible employees.
• Learning & Development opportunities.