Lifecycle Marketing Manager - Remote Opportunity

About the Role

Join Reformation as a Lifecycle Marketing Manager and help shape the future of sustainable fashion. This remote role is perfect for a data-driven marketer who thrives at the intersection of strategy, automation, and personalization. You will architect the next evolution of our customer journeys, leading end-to-end lifecycle programs across email, SMS, and emerging channels within Braze.

What You’ll Do

• Develop and scale multi-channel lifecycle journeys across email, SMS, and push using Braze.
• Design and build complex, trigger-based automations leveraging behavioral data, event triggers, and customer attributes.
• Create advanced audience segmentation strategies grounded in customer lifecycle stage, purchase behavior, engagement patterns, and predictive indicators.
• Partner with Data and Engineering to ensure accurate event tracking, schema integrity, and scalable personalization logic.
• Leverage Liquid and other scripting/templating logic to power dynamic content, conditional logic, catalog personalization, and real-time messaging.
• Establish rigorous A/B and multivariate testing frameworks across creative, cadence, segmentation, and channel strategy.
• Own KPI reporting and performance analysis across retention, LTV, CVR, subscriber growth, and incremental revenue contribution.
• Translate performance insights into strategic recommendations and roadmap prioritization.

Requirements

• 4+ years of lifecycle marketing experience, preferably at a consumer or ecommerce brand.
• Hands-on experience building multi-journey automations within a modern ESP; experience with Braze is a strong plus.
• Strong understanding of event-driven architecture, audience segmentation logic, and cross-channel orchestration.
• Working knowledge of Liquid, HTML, or other scripting/templating languages; comfort in manipulating dynamic logic is required.
• Proficiency in Excel; working knowledge of SQL strongly preferred, with experience using tools such as Looker to analyze large datasets.
• Technical fluency with ecommerce marketing technology, including tracking parameters, tag management, site event triggers, APIs, and dynamic catalog integrations.
• Excellent written and verbal communication skills, with the ability to translate data and technical concepts into a clear strategy.

Nice to Have

• Experience in a fast-paced, high-growth environment.
• Familiarity with sustainability practices in marketing.
• Ability to collaborate effectively across functions.

What We Offer

• Competitive salary range of $80,000 - $105,000 + 10% bonus eligibility.
• Employer-sponsored medical, dental, and vision insurance.
• Retirement planning support, including sustainable fund options.
• Access to fertility care support and reimbursement for related expenses.
• Clothing discounts and participation in culture events.
• Flexible work environment with a commitment to diversity and inclusion.
• Opportunities for growth and development within the company.