About the Role

We are looking for a passionate Brand Marketing Manager remote to join our dynamic team at Kabam. As a leader in the gaming industry, Kabam is dedicated to creating immersive and entertaining multiplayer games. This role is pivotal in ensuring the success of our live games through innovative marketing strategies and collaboration with cross-functional teams.

What You'll Do

  • Develop and execute consumer-focused marketing strategies for live games, ensuring alignment with business goals.
  • Orchestrate and manage marketing campaigns, collaborating with various teams to achieve desired outcomes.
  • Conduct comprehensive analyses and post-mortem reports on marketing campaigns to inform future strategies.
  • Create detailed creative briefs for marketing assets, including trailers and promotional materials.
  • Build and maintain relationships with partners and vendors to enhance marketing initiatives.
  • Stay updated on market trends and competition to inform marketing strategies and drive innovation.
  • Provide regular reporting on key performance indicators (KPIs) and marketing campaign results.
  • Collaborate closely with development teams to ensure marketing efforts align with product offerings.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in brand marketing, preferably within the gaming industry.
  • Strong understanding of consumer insights and their application in marketing.
  • Excellent leadership and cross-functional collaboration skills.
  • Proficiency in budget management and financial analysis.
  • Exceptional communication and presentation abilities.
  • Ability to thrive in a fast-paced, dynamic environment.
  • A passion for gaming and knowledge of gaming culture.

Nice to Have

  • Experience with digital marketing tools and analytics platforms.
  • Familiarity with social media marketing strategies.
  • Knowledge of SEO and content marketing best practices.

What We Offer

  • Comprehensive health coverage from day one, including dental and vision.
  • 401K matching to help you save for the future.
  • Unlimited paid time off and paid parental leave.
  • Employee and Family Assistance Program for mental health support.
  • Opportunities for personal and professional growth through learning stipends.
  • A vibrant office culture with cool spaces in Los Angeles and other locations.
  • Paid volunteer days to give back to the community.
  • Transparency in pay and clear career progression paths.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Brand Marketing Manager position at Kabam offers a unique opportunity to lead innovative marketing strategies in the gaming industry. With competitive pay and excellent benefits, it's an attractive role for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Strong proficiency in digital marketing tools such as Google Analytics and social media platforms to analyze consumer behavior and optimize campaigns based on insights.

Ability to thrive in a remote work environment by being self-motivated, organized, and proactive in communication, ensuring seamless collaboration with cross-functional teams.

Experience in managing marketing budgets effectively, with a strategic mindset to allocate resources efficiently to maximize ROI on marketing initiatives.

Learning Resources

Digital Marketing Strategy Guideguide

Career Path

Brand Marketing Manager(Now)Senior Brand Marketing Manager(1-2 years)Director of Brand Marketing(3-5 years)

Market Overview

Market Size 2024
$400B
Annual Growth
10.5%
AI Adoption in Marketing
75%
Investment in Digital Marketing
+50%
Labour Demand for Marketing Roles
+20%
Avg Salary for Brand Marketing Managers
$90K

Skills & Requirements

Required
Marketing StrategyBrand ManagementConsumer Insights
Growing in Demand
Data AnalyticsContent MarketingSocial Media Strategy
Declining
Traditional Media BuyingEmail Marketing Automation (older platforms)

Domain Trends

Increased Focus on Personalization
74% of marketers are investing in personalized marketing strategies, leading to higher consumer engagement and conversion rates.
Integration of AI in Campaign Management
By 2025, 80% of marketing leaders will use AI tools for campaign management, improving efficiency and targeting accuracy.
Shift Towards Omnichannel Marketing
Over 60% of consumers expect a seamless experience across channels, prompting brands to adopt omnichannel strategies to enhance customer engagement.

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