Vice President of Revenue Marketing - Remote

About the Role

We’re looking for a strategic, execution-oriented Vice President of Revenue Marketing to lead and scale Sprout Social’s global demand generation engine. This Vice President of Revenue Marketing remote role will own the strategy, performance, and operating model behind the multi-channel programs that generate and accelerate pipeline across both self-serve and sales-led motions. You will oversee digital and performance marketing, paid media, SEO and AEO/GEO, conversion rate optimization (including trial experience), web strategy, growth marketing, email and programmatic marketing, and marketing operations. As the executive sponsor of AI transformation within Marketing, you will modernize how we experiment, optimize, and deliver measurable business impact.

We’re seeking a data-driven revenue leader with a proven track record of building high-performing teams, scaling global demand engines, and driving accountable growth in complex B2B environments. This Vice President of Revenue Marketing remote position is pivotal for delivering the pipeline and revenue performance that fuels Sprout’s next phase of growth. You’ll operate at the intersection of strategy and execution, shaping how Marketing contributes to company-wide revenue goals. You will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success, and Product to align on shared performance metrics, streamline funnel operations, and drive efficiency across the go-to-market engine.

What You'll Do

• Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion, and customer acquisition efficiency.
• Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs, and clear revenue accountability.
• Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity, and maximize ROI.
• Establish scalable operating models that align Marketing, Sales, and Rev Ops around shared pipeline and revenue targets.
• Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV, and overall return on investment.
• Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity, and marketing effectiveness.
• Support expansion into new geographies and markets with scalable, repeatable demand frameworks.
• Build, develop, and scale a high-performing, accountable marketing organization.

Requirements

• Minimum qualifications: 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments.
• 7+ years in senior leadership roles, including building and scaling marketing teams.
• Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments.
• Deep fluency in demand generation metrics, funnel optimization, and marketing technology (e.g., Marketo, Salesforce).
• Experience scaling global demand programs while maintaining a strong experimentation roadmap.
• Excellent executive communication and storytelling skills.

Nice to Have

• SaaS or enterprise software background strongly preferred.
• Strong analytical mindset with comfort owning revenue performance metrics.
• Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability.

What We Offer

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account.
• Work From Home Support: A one-time $550 USD stipend to set up your home office.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.