Senior Product Marketing Manager - Audience & Advertising

About the Role

We’re hiring a Senior Product Marketing Manager to lead our Ads business and drive the go-to-market strategy. This Senior Product Marketing Manager role offers a unique opportunity to work at the intersection of product, commercial, and brand, translating sports-powered advertising capabilities into compelling narratives that resonate across various stakeholders including brands, agencies, leagues, sportsbooks, broadcasters, and content owners. As a Senior Product Marketing Manager, you will own the end-to-end GTM for Ads solutions and ensure our commercial teams are equipped to succeed.

What You'll Do

• Own Ads GTM sprints and create multi-surface narratives across product releases and solution launches.
• Drive end-to-end GTM for Ads capabilities supporting media execution, including creative services, analytics, bid strategies, and identity solutions.
• Coordinate launches and campaigns aligned with the global sports calendar, ensuring timely execution.
• Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
• Surface risks early with clear options and recommended actions to mitigate them.
• Lead positioning that differentiates our Ads offering, focusing on deep integration into existing programmatic infrastructure and exclusive sports audiences.
• Translate product strengths into segment-specific value propositions tied to measurable outcomes such as CPA, CPC, CPM, CPI, and FTD.
• Shape and articulate our point of view across identity, adtech integration, AI-powered optimization, and sports data triggers.

Requirements

• 5+ years of product marketing experience, with a proven track record in GTM strategy and execution.
• 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
• Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
• Strong analytical mindset with the ability to translate performance data into actionable insights.
• Experience managing multi-channel GTM execution across owned and earned channels.
• Bachelor’s degree required; MBA preferred.
• Willingness to travel (~25%).

Nice to Have

• Experience in building and scaling successful go-to-market programs.
• Strong cross-functional leadership and the ability to influence senior stakeholders.
• Familiarity with identity frameworks, privacy-safe targeting, analytics, and emerging adtech ecosystems.

What We Offer

• Competitive salary ranging from $170,000 to $210,000 per year.
• Comprehensive benefits plan to support employee wellbeing.
• Opportunities for career growth and skill development.
• Flexible hybrid working models tailored to your role and location.
• Inclusive working environment that values diversity and belonging.